TikTok is one of the world’s leading social media platforms. Knowing how to grow your presence and defining the right strategy is essential for digital marketing and UGC campaigns.
In this section, you’ll find metrics and insights about your TikTok or TikTok Business account. You can track follower growth, measure your reach, understand how your audience engages with your content, and identify which posts drive the most engagement. By analyzing these insights, you’ll be able to make better, data-driven decisions to optimize your TikTok strategy.
How to access
To open the TikTok Analytics menu:
Log in to Flowbox.
Click Analytics on the left-hand menu.
Under the Social section, select TikTok.
To be eligible for TikTok Analytics, your TikTok account must have at least 100 followers.
General
At the top of every TikTok Analytics tab, you’ll see:
Account info – The name of your connected TikTok account
Posts – Number of posts published
Followers – Current follower count
Following – Number of accounts you follow
Date picker – Choose the time range for all displayed metrics
Engagement tab
Post engagements – Total engagements (all posts)
Avg. engagement rate – Total engagements divided by impressions
Average reach per post – Number of unique users who saw your post
Post video views – Total views on TikTok
Post performance tab
Engagement rate – Total engagements divided by impressions
Likes – Number of likes
Comments – Number of comments
Shares – Number of shares
Impressions – Total views on TikTok
Reach – Number of unique users who saw your post
Reach rate – Reach divided by your follower count
Account
Account growth – Follower evolution over time, based on the selected period
Profile activity – Number of TikTok users reached by your posts
Community
Followers online – When your followers are most active, by hour of the day
Gender and age – Distribution of your followers by gender and age group
Community base – Geographic distribution of your followers (by country or city)