To maintain a healthy Instagram account and continue requesting rights through it, we define some actionable tips to follow.

Please note that the Instagram spam policy is not public and our recommendations are based on our clients' usage.

We believe that Instagram is flagging users that are seemingly following bot-like behavior, meaning sending out comments that are very similar to one another in a short timeframe.

Instagram can sometimes identify our clients performing Rights Requesting as bots who illicitly tempt to grow their follower base.

To avoid being confused with a spamming tool, you must avoid repetitive behavior and personalize each request as much as possible.

By creating and using a variety of unique and contextualized templates, your activities on Instagram will appear more human and engaging, rather than repetitive and automated.

Don’t: Use generic greetings like “Hi there!” or “Hello!” that make your messages seem impersonal.

Do: Add a personalized greeting with the post author’s username and enthusiasm.

For example, start your template with “Great shot @username!” or “What a cool picture @username!” replacing the “@username” with the real user name of the creator before sending the message.

Don’t: Use generic messages that can fit any post and seem robotic.

Do: Add personalized details and/or contextualized emojis related to the post.

For example, “🏕️Your holidays look incredible! 🛶 Use #yesMyCompany and our username and we can feature this picture on our socials. Check out our terms and conditions for all the details. 🤿”

Don’t: Stick to one language for all your communications.

Do: Create templates in multiple languages if you have an international customer base. Customizing the language to match the creator’s post caption helps to avoid repetitive messages and create more engagement with your customer.

Don’t: Rely on a single template for all your messages. Repetition can lead to your account being flagged for spam.

Do: Identify various contexts where your customers can showcase your product. Target different product categories and/or create contextual templates.

For example, if you run a women’s clothing brand, you could create templates specific to dresses, pants, or tailor your content to the seasons, your collections, or significant events like summer holidays or New Year’s Eve.

“We’re thrilled you enjoyed our dress during your holidays ! 👗 Could we use this photo on our channels? Use #MyCompanyGo to give us the rights. More details about our terms and conditions are in the bio. Enjoy the rest of your summer ☀️”

Don’t: Use the same template too frequently. This can reduce the effectiveness of your Rights Requests and may lead to Instagram blocking you.

Do: Take advantage of Flowbox’s tools to track which templates you’ve used most often within the past 24 hours. We recommend rotating templates and maintaining comments under 40 per hour and direct messages under 20.

Please note that Instagram does not specify exact limits, so these recommendations are based on our interpretation of client usage patterns.

Don’t: Use the same hashtag repeatedly in all your messages. This can trigger Instagram’s spam filters.

Do: Use different key hashtags and vary their placement in the text, such as at the start in one template and at the end in another.

For example, create templates with hashtags like #yesMyCompany, #MyCompanyGo, and #sureMyCompanyGo.

Don’t: Add your Terms and Conditions link directly to your template.

Do: Indicate where they can find your Terms and Conditions.

For example, “More details in our terms and conditions linked in our Instagram bio.”, “Check terms and conditions in our bio! ” or “Read more about terms and conditions on our online platform.”.

Don’t: Use words frequently associated with bot messages in your templates as this can lead to your comments being hidden.

Do: Focus on the context of each message and vary the action verbs between templates to avoid being flagged as an automated tool.

Here is a non-exhaustive list of identified words that are more likely to trigger this: website, site, section, profile, page, URLs, reply, tag, write, below, answer, include, respond, introduce, stand out, share.

Other services may impact your Rights Requests. We highly recommend avoiding services that generate likes and followers or require your Instagram password.

Flowbox believes that high-quality content leads to organic growth. This approach is more sustainable than quickly growing your follower base through third-party services.

Also, be cautious of third-party services that ask for your Instagram password. These services often bypass the official Instagram API and use your login credentials directly, compromising your account security and potentially leading to it being blocked. Always use Facebook Business integration, which is safer and doesn’t require your Instagram password.