In the section in Flowbox’s Social Analytics, you’ll find metrics and insights about your Facebook account. Everything from fan growth and how many you reach, to how much traffic you drive to the website via your profile bio and the demographics of your follower base.

You will also see more insights into how followers engage with your content and discover what posts are driving the most engagement. By analyzing these numbers you can make better data-driven decisions to optimize your Facebook strategy. Below is the current data we provide with its explanation.

Note: Social analytics has moved!

To access the Analytics menu:

1. Log into Flowbox.

2. Click on the 'Analytics' menu in the left-hand side.

3. Click on Facebook.

Learn more how to connect your social analytics.

Select what Facebook account you want to see the metrics for.

NOTE: The social account needs to be a Facebook Business account and have over 100 followers.

Select what date range you want to base all metrics on in the date range picker. There are five pre-select options; 'Last 7 days', 'Last 30 days', 'Last 3 months', 'Last 6 months', and 'Last 12 months' and an opportunity to select a custom date range.

NOTE: By default, the date range picker will show the last 30 days.

The number of times people have engaged with your posts through reactions, comments, shares and more during the selected time period.

The average engagement rate per post by reach is calculated as the total engagement (reactions, comments, and shares) divided by the number of posts the page published. The result is then divided by the total reach, and all multiplied by 100.

Keep in mind:

Engagement rate by reach (ERR) is the most common way to calculate engagement with content. ERR measures the percentage of people who choose to interact with your content after seeing it. ERR should be calculated as average engagement rate to calculate the average rate across multiple posts.

The number of people who engaged with your Page during the selected time period. Engagement includes any click.

Total number of all types of post reactions of your Page during the selected time period. Reactions includes like, love, wow, haha, sorry and anger.

Daily total post reactions of a page by type (like, love, wow, haha, sorry and anger) during the selected time period.

Your Page's most popular posts by likes, comments, shares and engagements during the selected time period. It is the sum of reactions for the posts published in the selected time period.

The number of times people clicked on any of your content, by type of metric.

Metrics include:

The above metrics are displayed both as widgets and a line chart

The number of people who had any content from your Page or about your Page enter their screen during the selected time period. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.

The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution during the selected time period. This includes posts, stories, check-ins, social information from people who interact with your Page and more.

The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad during the selected time period.

The number of people who had any content from your Page or about your Page enter their screen through with social information attached during the selected time period. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

The number of people who had any content from your Page or about your Page enter their screen through organic, paid or viral distribution during the selected time frame.

Metrics:

The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well as other content or information on your Page.

The number of times any post or story content from your Page or about your Page entered a person's screen through unpaid distribution.

The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad.

The number of times any content from your Page or about your Page entered a person's screen with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

The number of times any content from your Page or about your Page enter their screen through organic, paid or viral distribution during the selected time period.

Total number of times a Page's profile has been viewed by logged in and logged out people during the selected time frame.

Measures the performance for individual posts.

Date and time when the post got published.

The number of people who clicked anywhere in your posts.

Percentage of total number of engagements (likes, comments and saves) divided by the post’s reach. Clicks are not included.

ER post = Total engagements on a post / Total fans *100

Engagement rate includes different reactions that are not included in the Post performance table.

Total post reactions for all reaction types (like, love, wow, haha, sorry, anger).

Total likes for the post.

Total comments for the post.

Total shares for the post.

The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.

The number of people who had your Page's post enter their screen. Posts include statuses, photos, links, videos and more.

The number of people who had your Page's post enter their screen divided by the number of fans.

The Calendar Heat map is based on the number of your fans who saw any posts on Facebook on a given day, broken down by hour of day, during the last 30 days.

The peak intervals are showing the hours with the highest followers activity in descending order.

With the Calendar heat map, you can see peak intervals and determine what time of the day they’re most likely to engage with your content. With the data from the Calendar heat map, you can schedule posts at the optimal time and be confident that you reach and engage with your followers when they are most active.

Peak interval time when most fans are online.

The total number of people who have liked your Page, including new people who have liked your Page, and the number of people who have unliked your Page during the selected time period.

Total number of fans gained or lost during the selected time period.

Ways to increase your fan growth include:

The number of people who saw any of your posts at least once, grouped by age and gender. Aggregated demographic data is based on a number of factors, including age and gender information users provide in their Facebook profiles. This number is an estimate.

The number of people, aggregated per country, that like your Page during the selected time frame.

The countries of your account’s fans. Does not include the current day's data.

The cities of your account’s fans. Does not include the current day's data.

The locales by country codes of your account’s fans. Does not include the current day's data.