Install and implement the Flowbox Checkout Script before accessing the conversion dashboard. If you've installed it but see no data, wait at least 24 hours for it to populate.

Understanding conversion metrics helps you measure the impact of Flowbox on your sales performance. The Conversion dashboard provides key insights into how visitor interactions with Flows influence purchasing behavior. This dashboard will help you better understand:

Orders & Sales – See how engagement with Flows affects the number of orders placed and total revenue.
Order Size & Value – Understand how Flow interactions lead to larger basket sizes (more products per order) and/or higher spending per order.

By analysing these metrics, you can identify opportunities to maximise sales by leveraging Flows and user-generated content (UGC).

How to access

Log in to your Flowbox account.
Navigate to Analytics in the left menu.
Click on Conversion to access the dashboard.

At the bottom of this page, you’ll find a detailed data table explaining each metric in depth.

KPI definitions

Data	Description	Details
Orders rate	Percentage of orders completed by visitors influenced by Flows out of total orders.	Assisted orders ( / ) Total orders
Total orders	All orders recorded via check-out script.
Assisted orders	An order is considered assisted by Flowbox if the visitor who placed it was previously impacted by any Flow. Meaning, if the visitor: Engaged (clicked on post) with Flowbox content connected to the any product in the order within 72 hours before the purchase, or Viewed a Flowbox content (post impression) connected to the product within 24 hours before the purchase.
Sales rate	Percentage of assisted sales amount out of total sales. The amount is considered assisted if the visitor who placed the order was previously influenced by Flows. In other words, an assisted order.	Assisted sales amount ( / ) Total sales amount
Total sales	Total sales amount recorded via check-out script. Amount displayed in primary product catalog currency. Shipping costs excluded.
Assisted sales	Total assisted sales amount displayed in primary catalog currency. Shipping costs excluded.
Order size avg	Average items per order placed by visitors influenced by Flows.
Not assisted avg	Average items per order placed by visitors not influenced by Flows.
Avg. order size uplift	Order size uplift considering influenced vs not influenced visitors	(Order size avg ( / ) Not assisted avg ) - 1
Order value avg	Average amount spent per order by visitors influenced by Flows.
Not assisted avg	Average amount spent per order by visitors not impacted by Flows.
Avg. order value uplift	Order value uplift considering influenced vs not influenced visitors	(Order size value ( / ) Not assisted avg ) -1