High-quality UGC can significantly influence purchasing decisions. The Posts Analytics dashboard helps you understand which types of content resonate most with your audience, so you can refine your strategy and maximise impact.
What you can learn
This dashboard helps you compare posts with:
Post views & engagement rates – Track impressions and click-through rates (CTR) to measure engagement.
Post orders & sales – Analyse assisted orders and revenue generated by each post across your Flows.
How to access
Log in to your Flowbox account.
Navigate to Analytics in the left menu.
Click on Posts to access the dashboard.
At the bottom of this page, you’ll find a detailed data table explaining each metric in depth.
KPI definitions
Data | Description | Details |
Posts (or total posts) | Total of posts mapped | Only approved posts |
Impressions | Number of impressions | Displayed next to 👁️ icon |
Engagement rate | Percentage of clicks on the post out of total post impressions. | Post engagement ( / ) Post impressions |
Assisted orders | Total Assisted Orders by visitors influenced by this specific post. |
|
Type | Post media type. Can be Image or Video and Carousel / Single. | Displayed as icon |
Impressions | Total number of sessions in which a visitor viewed the post. |
|
CTR | Click-Through rate. Percentage of sessions in which a visitor has clicked on the post out of the post impressions. | Flow clicks ( / ) Total impressions |
CVR | Conversion rate. Percentage of sessions that result in a purchase out of the total number of post impressions. |
|
Assisted orders | Assisted Orders. placed by visitors influenced by a specific post. | Post assisted orders ( / ) Total assisted orders |
Revenue | The value generated directly from the post for each product in the order that we can attribute to the Flow. | Post assisted sales amount |