View your Insights for Commerce

To access the Insights menu:

1. Log into Flowbox.

2. Click on the 'Visual Marketing' menu.

3. The 'Insights' menu is at the bottom of the left-hand side.

4. The 'Experiences' menu shows you statistics on the number of people that load your Flows and engage with them in different ways.

5. If you have the Commerce product enabled in Flowbox, you'll also get the 'Commerce' section in Insights. This section provides you with information on how visible your products are and how much you sell through Flowbox.

  • You can always change the date range for your reports, in the top-right corner.

  • You can also show comparisons between the previous period and also the previous year.

Different charts in Commerce explained

Conversion Rate

Percentage of posts with tagged product(s) viewed or CTA-clicks that result in an order made within 31 days after viewing or clicking on a product or related product from a flow during the selected time frame.

A Direct Order represents a completed purchase through Flowbox, i.e. the user has seen the product in the Flowbox Post Popup, pressed 'Buy' and proceeded to complete a purchase in your e-shop.

An Assisted Order also represents a purchase through Flowbox, i.e. the user has seen the product in the Flowbox Post Popup, but proceeded to complete a purchase in your e-shop.

Direct Conversion Rate = (Direct Orders + Asisted Orders) / Product Button Clicks

 

Assisted Order Share

The Assisted Order Share is the ratio of orders indirectly attributed to Flowbox to the total number of completed orders for your e-shop in the selected time frame. Orders can only be indirectly attributed to Flowbox if the conversion takes place within thirty (30) days.

An order containing a product that's been seen by a user in the Flowbox Post Popup is an order indirectly attributed to Flowbox. This number is excluded from the number of direct orders.

Assisted Orders / Completed Orders = Assisted Order Share

 

Average Order Value

The Average Order Value is an average of all placed orders attributed to Flowbox, directly and indirectly, in the selected time frame.

Total Order Value / Number of Days = Average Order Value

 

Sales

This represents the total order value for orders attributed to Flowbox, directly and indirectly, in the selected time frame.

Flowbox uses the pricing data from your catalog(s) to generate these insights, so for some clients, this means the price includes tax/VAT, and typically never includes delivery or other added process costs.

The data shown in Insights can help you decide if your Flow is placed in a good spot on your page and if it's visible enough. It's a good idea to test out Flow placement, style, and size and track the results to help improve engagement and conversions.

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