If you have the Commerce product enabled in Flowbox, you'll also get the Commerce section in Insights.
This section provides you with information on how visible your products are in the posts of your Flows 👀 and how much you sell through Flowbox  💸. By using this part of Insights you should be able to easily tell which Flows perform well, how well campaigns you run work with your user-generated content, etc 👊


Product Displays

Product Displays is the number of times any product has been visible for a user in a post in the selected timeframe

Direct Conversion Rate

The Direct Conversion Rate is the ratio of direct orders to the number of clicks on product buttons in the selected time frame.

A Direct Order represents a completed purchase through Flowbox, ie. the user has seen the product in the Flowbox Post Popup, pressed "Buy" and proceeded to complete a purchase in your eshop.

Direct Orders / Product Button Clicks = Direct Conversion Rate


Assisted Order Share

The Assisted Order Share is the ratio of orders indirectly attributed to Flowbox to the total number of completed orders for your eshop in the selected time frame.

An order containing a product that's been seen by a user in the Flowbox Post Popup is an order indirectly attributed to Flowbox.  This number is exclusive from the number of direct orders.

Assisted Orders / Completed Orders = Assisted Order Share


Average Order Value

The Average Order Value is an average of all placed orders attributed to Flowbox, directly and indirectly, in the selected time frame.

Total Order Value / Number of Days = Average Order Value



This represents the total order value for orders attributed to Flowbox, directly and indirectly, in the selected time frame.

Orders is the number of orders attributed to Flowbox in the same time frame.

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