Rights Request – How to ask your customers for permission to use their content
Rights Request is the term that we use for the messages you send out to your customers when you want permission to use their posts. We have made it really easy for you to grant rights to posts - directly from the platform. Here is how it works.
Create a template
First you need to create a Rights Request template. You do this in Engage > Templates. Click on the blue button Create Template.
Select Rights Request. The key hashtag is the key word we need in order to retrieve the reply from the user. Make sure that your key hashtag is included in the Rights Request template. Click "Save & Close" and you're done! We recommend you to create at least two different templates per language. This in order to prevent from triggering Instagrams spam filter, but more importantly, to be more personal to your customers who often publishes posts about you on Instagram.
Send Right Request
The next step is to send the Rights Request. Start by going to Moderate and click on the post you want to send a Rights Request to. The views will look differently depending on which source the post has been collected by. This is due Instagrams API.
Post that includes a @mention
If the post has a mention you can send the rights request directly in Flowbox without opening the post in IG.
Click on the hammer icon and select the template you want, click on
"Send Right Request" and you're done. 🎊
Posts collected by any other sources
Click on the hammer and follow the steps. When you have completed the three steps, check the Auto-Approve button if you want the post automatically be marked as granted. Flowbox then automatically approves the post and moves it to the approved folder when the poster has answered with the key word. Click on
"Request Posted" and you're done. 🎊
Posts without a username
If the username is not displayed in a post it has been collected by a hashtag source. But don't worry, when the user replies on your right request the username will be shown. This is due to Instagram's API regulations.
Rights Request statuses
Declined 🚫 The post has not been replied with the keyword within seven days. Pending 📤 The request has been sent out
Author Replied 📥 We got an answer from the user but they have not replied with the exact key hashtag.
Granted ✅ - The user has replied on the right request with the key hashtag.
As you might have seen in our Rights Request template we referred to an URL. Here is where we recommend you to refer to your own legal page with terms & conditions that your customers accept whenever they gives consent to your request. We are no lawyers and don't have a standard template for this, however we have seen all episodes of Suits and think that these examples down below are useful.👩🏽⚖️
- Example of legal page from Kicks
- Example of legal page from Stadium
- Example of legal page from Åhléns
If you want inspiration on how you can phrase your Rights Request templates, check out #yesFootway, #yesCasall and #yesRoyalDesign directly on Instagram and the posts comment sections to see various examples.
Have you created your Rights Request containing a link to your legal page? You're awesome! 👊🏼 Now it's time to manage your posts.