The first step to getting started with Flowbox is to connect your Facebook and Instagram accounts, so that you can collect content to your Flows. You can add other social media accounts and pages later.

Before you begin, make sure that you are an Administrator of your Facebook Business Account(s) and that your Instagram account(s) are connected as well.


  1. Click on the 'Settings' (cogwheel) menu in the bottom-left corner to enter company settings.

  2. Click on the "Connected accounts" tab.

  3. Click on the blue "Connect" button, and then on Facebook.

Select the Instagram Business Accounts you want to use with Flowbox and click on "Next":

Select the Facebook Pages you want to use with Flowbox and click on "Next":

The last step is to grant all the necessary permissions and click on "Done":

What permissions does Flowbox require?

Different sections of the platform require specific permissions. Below you'll find the permissions that Facebook will ask you to grant to enable the use of the different functionalities of the Flowbox platform.

When connecting your Facebook and Instagram accounts, the following permissions allow Flowbox to collect content from these social networks, send rights requests to legally use the collected content and monitor the responses to your rights requests:

  • Access profile and posts from the Instagram account connected to your Page.

  • Manage comments for the Instagram account connected to your Page.

  • Create and manage content on your Page.

  • Manage comments on your Page.

  • Read user content on your Page.

  • Show a list of the Pages you manage.

When configuring the Engage Inbox (only available on Advanced and Premium packages) for Facebook, you will be asked to grant this additional permission:

  • Manage and access Page conversations in Messenger.

The Publish functionality (only available on Advanced and Premium packages) requires this additional permission to be granted:

  • Upload media and create posts for the Instagram account connected to your Page.

The Facebook Image Assets in the Library section requires the following permissions:

  • Manage ads for ad accounts that you have access to

  • Access your Facebook ads and related stats

Finally, the Facebook and Instagram analytics sections, in the Analytics panel, need these permissions:

  • Access you Page and App Insights.

  • Access insights for the Instagram account connected to your Page.

  • Read content posted on the Page.

When connecting to Facebook, you will be asked for your personal account, which is completely normal. It won't collect any of your personal content, only from the pages your personal Facebook account is connected to.

By connecting your Facebook Business Account, your associated Instagram account(s) will also be connected.

If you have connected everything successfully, it should look like this:

Adding more than one Facebook/Instagram Business Account

It is possible to add multiple Facebook and Instagram Business Accounts to Flowbox. In order to do this, you need to make sure that these accounts are all added by the same person, and that this person is an Administrator on all Facebook Business Accounts.

It's best practice to connect your Facebook and Instagram accounts before connecting any other social media channels.

If you experience any issues when connecting your accounts and Facebook pages, take a look at this article (how to reconnect your Facebook account).

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