Introduction to UGC DPA
Our UGC DPA feature allows you to generate a XML/CSV feed filled with product-specific user generated content (UGC) instead of white background product images – ready to be utilized in your dynamic product ads on Facebook and Instagram.
It may sound complicated, but it's super simple – here's how it works. 🤓
Gather content from social media channels into Flowbox. Send requests and gain rights to use your customers’ content across ads and tag the content with products.
Select your existing product feed that you want to modify, apply your desired rules and settings and let Flowbox generate a feed filled with user generated content accordingly.
Import the new feed into Facebook Catalog Manager and launch your campaign.
Ready to generate your first feed? Read the information below. 👇🏼
Step by step guide
Follow these steps to create a feed filled with UGC
Log into Flowbox and click on the 'Commerce' menu and click on the 'UGC DPA' tab.
Click on 'Generate Catalog' and follow the instructions.
Type an appropriate name for the catalog (e.g. FB Retargeting Sweden), select the channel where this feed will be used, and insert your original RSS XML/CSV feed you want modified.
Apply the desired settings, according to your wishes and click on 'Next'.
Wait a few minutes for the feed to be generated, copy and paste the link, go to Facebook Catalog Manager and import it.
Launch your campaign. 🚀
Default and optional settings
Curious to know a bit more about all the possibilities in terms of default and optional settings? Take a look at this article.