In the section in Flowbox’s Social Insights (accessible via the 'Publish' tab) you’ll find metrics and insights about your Facebook account. Everything from fan growth and how many you reach, to how much traffic you drive to the website via your profile bio and the demographics of your follower base.

You will also see more insights into how followers engage with your content and discover what posts are driving the most engagement. By analyzing these numbers you can make better data-driven decisions to optimize your Facebook strategy. Below is the current data we provide with its explanation.

View your Insights

To access the Insights menu:

1. Log into Flowbox.

2. Click on the 'Publish' menu.

3. The 'Social Insights' menu is at the bottom of the left-hand side.

4. Click on Facebook

Learn more how to connect your social insights

General

Account picker

Select what Facebook account you want to see the metrics for.

NOTE: The social account needs to be a Facebook Business account and have over 100 followers.

Date range picker

Select what date range you want to base all metrics on in the date range picker. There are five pre-select options; 'Last 7 days', 'Last 30 days', 'Last 3 months', 'Last 6 months', and 'Last 12 months' and an opportunity to select a custom date range.

NOTE: By default, the date range picker will show the last 30 days.

Engagement

Page engagements

The number of times people have engaged with your posts through reactions, comments, shares and more during the selected time period.

Average engagement rate

The average engagement rate per post by reach is calculated as the total engagement (reactions, comments, and shares) divided by the number of posts the page published. The result is then divided by the total reach, and all multiplied by 100.

Keep in mind:

  • Engagement – The sum of reactions, comments, and shares received for the posts published in the selected time period.

  • Average Engagement – The engagement of the posts (reactions, comments, and shares) divided by the number of posts published in the selected period.

ERR = ((Total engagements / posts) / reach) * 100

Average ERR = Total ERR / Total posts

Engagement rate by reach (ERR) is the most common way to calculate engagement with content. ERR measures the percentage of people who choose to interact with your content after seeing it. ERR should be calculated as average engagement rate to calculate the average rate across multiple posts.

Engaged users

The number of people who engaged with your Page during the selected time period. Engagement includes any click.

Page reactions

Total number of all types of post reactions of your Page during the selected time period. Reactions includes like, love, wow, haha, sorry and anger.

Page reactions by type (line chart)

Daily total post reactions of a page by type (like, love, wow, haha, sorry and anger) during the selected time period.

Your Page's most popular posts

Your Page's most popular posts by likes, comments, shares and engagements during the selected time period. It is the sum of reactions for the posts published in the selected time period.

  • Most Likes

  • Most Comments

  • Most Shares

  • Most Engagements

Consumption breakdown

The number of times people clicked on any of your content, by type of metric.

Metrics include:

  • Photo views

  • Video views

  • Link clicks

  • Other clicks

The above metrics are displayed both as widgets and a line chart

Impressions

Average Reach

The number of people who had any content from your Page or about your Page enter their screen during the selected time period. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.

Average Organic Reach

The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution during the selected time period. This includes posts, stories, check-ins, social information from people who interact with your Page and more.

Average Paid Reach

The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad during the selected time period.

Average Viral Reach

The number of people who had any content from your Page or about your Page enter their screen through with social information attached during the selected time period. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Daily reach (line chart)

The number of people who had any content from your Page or about your Page enter their screen through organic, paid or viral distribution during the selected time frame.

Metrics:

  • Avg Organic

  • Avg Paid

  • Avg Viral

Impressions

The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well as other content or information on your Page.

Organic Impressions

The number of times any post or story content from your Page or about your Page entered a person's screen through unpaid distribution.

Paid Impressions

The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad.

Viral Impressions

The number of times any content from your Page or about your Page entered a person's screen with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Daily impressions (line chart)

The number of times any content from your Page or about your Page enter their screen through organic, paid or viral distribution during the selected time period.

  • Organic

  • Paid

  • Viral

Page views (line chart)

Total number of times a Page's profile has been viewed by logged in and logged out people during the selected time frame.

Post Performance

Measures the performance for individual posts.

Publish date

Date and time when the post got published.

Engagement rate

The number of people who clicked anywhere in your posts.

Percentage of total number of engagements (likes, comments and saves) divided by the post’s reach. Clicks are not included.

ER post = Total engagements on a post / Total fans *100

Engagement rate includes different reactions that are not included in the Post performance table.

Reactions

Total post reactions for all reaction types (like, love, wow, haha, sorry, anger).

Likes

Total likes for the post.

Comments

Total comments for the post.


Shares

Total shares for the post.

Impressions

The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.

Reach

The number of people who had your Page's post enter their screen. Posts include statuses, photos, links, videos and more.

Reach rate

The number of people who had your Page's post enter their screen divided by the number of fans.

(Reach / Number of Fans) x 100 = %

Community

Fans online

The Calendar Heat map is based on the number of your fans who saw any posts on Facebook on a given day, broken down by hour of day, during the last 30 days.

The peak intervals are showing the hours with the highest followers activity in descending order.

With the Calendar heat map, you can see peak intervals and determine what time of the day they’re most likely to engage with your content. With the data from the Calendar heat map, you can schedule posts at the optimal time and be confident that you reach and engage with your followers when they are most active.

Peak intervals

Peak interval time when most fans are online.

Page fans

The total number of people who have liked your Page, including new people who have liked your Page, and the number of people who have unliked your Page during the selected time period.

Fan growth

Total number of fans gained or lost during the selected time period.

Ways to increase your fan growth include:

  • Optimize your Facebook account.

  • Keep a consistent content calendar.

  • Make sure to schedule posts in advance.

  • Use the Calendar heat map to find your optimal posting times.

  • Get partners and brand advocates to post your content.

  • Post content followers want and make sure you follow new trends.

  • Avoid fake fans and build a strong foundation of organic growth.

  • Be communicative with your audience.

  • Find relevant hashtags that convert.

Gender and Age

The number of people who saw any of your posts at least once, grouped by age and gender. Aggregated demographic data is based on a number of factors, including age and gender information users provide in their Facebook profiles. This number is an estimate.

Community base

The number of people, aggregated per country, that like your Page during the selected time frame.

Community base – Country

The countries of your account’s fans. Does not include the current day's data.

Community base – City

The cities of your account’s fans. Does not include the current day's data.

Community base - Language

The locales by country codes of your account’s fans. Does not include the current day's data.

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