In the section in Flowbox’s Social Analytics you’ll find metrics and insights about your Pinterest account. Everything from fan growth and how many you reach, to how much traffic you drive to the website via your profile bio and the demographics of your follower base.

You will also find more insights into how followers engage with your content and discover what posts (pins) are driving the most engagement. By analyzing these numbers you can make better data-driven decisions to optimize your Pinterest strategy. Below is the current data we provide with its explanation.

View your Analytics

Note: Social analytics has moved!

To access the Analytics menu:

1. Log into Flowbox.

2. Click on the 'Analytics' menu in the left-hand side.

3. Click on Pinterest.

General

Account picker

Select what Pinterest account you want to see the metrics for.

NOTE: The social account needs to have over 100 followers.

Date range picker

Select what date range you want to base all metrics on in the date range picker. There are five pre-select options; “Last 7 days”, “Last 30 days”, “Last 3 months”, “Last 6 months” and “Last 12 months” and an opportunity to select a custom date range.

NOTE: By default, the date range picker will show the last 30 days.

Engagement

Pin Engagement

This is how many times the pin is interacted with including: Saves, Closeups, and Link Clicks.

Average Engagement Rate

The rate at which the interactions occurred.

Pin Impressions

This is how many times the pin is seen, including in-feed views, follower views, etc.

Impressions reflect how many times your Pins show up in front of Pinterest users — whether that’s in their Home Feed, search results, or through another user’s boards. When you’re looking at your impressions stats across a few of your Pins, it’s a good idea to look for patterns, and try to identify trends.

Pin Closeups

This is how many times the pin has been clicked for a closeup view.

Closeups measure how many times a user on Pinterest has clicked or tapped your Pin to take a zoomed-in look at it. Often, people tap a Pin and take a closer look if they’re intrigued by the content you’ve shared. This is a good benchmark of how interesting audiences are finding your Pin. So if you see one of your Pins is getting an unusually high number of closeups, it might be a good idea to dig into why. Is it because there’s valuable detail or information in the image?

Your most popular pins

Your most popular pins by click-throughs, closeups, saves and engagements during the selected time period. It is the sum of reactions for the pins published in the selected time period.

  • Click-throughs (This is link clicks from the pin).

  • Closeups (This is how many times the pin has been clicked for a closeup view).

  • Saves (This is how many times the pin has been saved by other users).

  • Engagements (This is how many times the pin is interacted with including: Saves, Closeups, and Link Clicks.).


Daily performance

  • Click-throughs (This is link clicks from the pin).

  • Closeups (This is how many times the pin has been clicked for a closeup view).

  • Saves (This is how many times the pin has been saved by other users).

Video Pins

Video views

Total video views.

Watch time

Total watch time (minutes).

Video pin impressions

Total impressions.

Video starts

Total number of video starts.

Your most popular video pins

  • Click-throughs (Video pin with most link clicks).

  • Impressions (Video pin with most impressions).

  • Saves (Video pin with most saves).

  • 95% views (Video with most 95% views).

Daily performance

  • Click-throughs (This is link clicks from the Video pin).

  • Impressions (Video pin with most impressions).

  • Saves (Video pin with most saves).

Pin Performance

Saves

Pinterest Saves indicate how many times a user has saved a Pin to one of their boards. This is a huge indicator of how much your content is resonating with your audience, and when someone saves your Pin, it shows up in their followers’ feeds too, giving your business valuable extra exposure.

Impressions

This is how many times the pin is seen, including in-feed views, follower views, etc.

Click-throughs

This is how many times a link is clicked from the pin.

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