Data is King. And at Flowbox we want to make sure that you have the right data at your fingertips to make decisions.

This dashboard reflects the overall behavior of Flowbox assets on your website. When a visitor reaches your site and sees your Flows, a permanent, anonymized cookie is created. These cookies are used for tracking the user in their different steps of interaction with Flowbox assets.

Please note that the calculations are session-based, during a session, a visitor might interact with multiple assets and we consider a minimum of one interaction per session and we don’t consider multiple clicks.

Note: this is a new release and historic data is only available from 28 October 2021. If you wish to download your previous website data, please contact your Client Success Manager.

Accessing Website Overview analytics

  1. Log in to your Flowbox Account.

  2. Select the ‘Analytics’ menu from the left-hand side.

  3. Click on ‘Overview’.

Dashboard interface

KPI definitions

Name

Description

Unique Active Visitors

The number of unique visitors who load the Flow(s) during the selected time frame.

Impression

Visitors who viewed the Flowbox assets on your website.

Engagements

Visitors who clicked the Flowbox asset (Flow or post). Engagements include the following Flow or post clicks :

  • Click 'Load more' on a Flow

  • Click next/previous on a Flow Carousel

  • Open the Gate

  • Next Post in a Carousel Post

  • or a CTA/Product on a Post

Engagement Rate

Percentage of visitors that have clicked on Flowbox assets out of total Impression.

Engagement Rate = (Engagements/Impression) x100

Post Engagements

Visitors who clicked any of the posts. Post clicks include:

  • Open the Gate

  • Next Post in a Carousel Post

  • or a CTA/Product on a Post

Click-Through Rate

Percentage of visitors who have clicked any of the Posts out of total Impression.

Click-Through Rate = (Post Engagements/Impression) x 100

CTA Engagements

Visitors who have clicked any CTA/Product button

CTA Click-Through Rate

Percentage of visitors who have interacted (both CTA and Product Clicks) with the Flowbox Flows out of total Impression.

CTA Click-Through Rate = (CTA Engagements/Impression) x 100

CTA Engagement per Engagement

Percentage of visitors that have clicked any CTA or Product button out of visitors who have engaged with Flowbox assets.

CTA Engagement per Engagement = (CTA Engagements/Engagements) x 100

Post Engagement Per Engagement

Percentage of visitors that have clicked a post out of visitors who have engaged with Flowbox assets.

Post Engagement Per Engagement = (Post Engagements/Engagements) x 100

Download reports

This will allow you to download the following reports in CSV format.

  1. Performance Report

  2. Product Coverage Report

  3. Historical Report

Performance Report

This will allow you to download a daily report (CSV format) that includes all of the key account-level KPIs, including the following:

  • Unique visitors

  • Impressions

  • Engagements

  • Engagement rate

  • Post engagements

  • Post CTR

  • CTA Engagements

  • CTA CTR

  • Assisted orders

  • Assisted sales

  • Checkout CVR

  • Order value avg

  • Order size avg

Product Coverage

This will allow you to download the Product Coverage Report, which shows you how many posts are tagged with each product.

  • Product ID

  • Name

  • Unique content tag count

Historical Data

This will allow you to download a monthly breakdown (CSV format) that includes all of the following data for 2021.

  • Flow sessions

  • Post views

  • CTA clicks

  • Click-through rate

  • Engagements

  • Engagement rate

  • Conversion rate

  • Attributed orders

  • Attributed sales

Data displayed in the Website Analytics is gathered by means of third-party cookies. As such, data values reflected here may be up to 30% lower than their true value due to missing cookies, e.g. opt-outs, cleared cookies, etc.

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