Data is King. And at Flowbox we want to make sure that you have the right data at your fingertips to make decisions.
This dashboard reflects the overall behaviour of Flowbox assets on your website. When a visitor reaches your site and sees your Flows, a permanent, anonymised cookie is created. These cookies are used for tracking the user in their different steps of interaction with Flowbox assets.
Accessing Website Overview analytics
Log in to your Flowbox Account.
Select the ‘Analytics’ menu from the left-hand side.
Click on ‘Overview’.
Unique Active Visitors
The number of unique users who have seen or had any interaction with Flowbox content.
Number of sessions where the user viewed or clicked on any Flowbox content.
At a minimum, an impression can either be a session where the user loads and views any flow, or visits an already loaded flow again in a new session (after 30 min of inactivity) and interacts with it.
Number of sessions where the user clicked on any Flowbox content (Flow or post). Engagements include the following Flow or post clicks :
Percentage of visitors that have clicked on Flowbox assets out of total Impressions.
Engagement Rate = (Engagements/Impressions) x100
Number of sessions where a user clicked on any post. Post clicks include:
Percentage of post engagements over impressions.
Click-Through Rate = (Post Engagements/Impressions) x 100
Number of sessions where the user clicked on any CTA/Product button.
CTA Click-Through Rate
Percentage of sessions in which visitors have interacted with the Flows (both CTA and Product clicks) out of total Impressions.
CTA Click-Through Rate = (CTA Engagements/Impressions) x 100
CTA Engagement per Engagement
Percentage of sessions in which visitors have clicked any CTA or Product button out of sessions in which visitors who have engaged with Flowbox assets.
CTA Engagement per Engagement = (CTA Engagements/Engagements) x 100
Post Engagement Per Engagement
Percentage of sessions in which visitors have clicked any post out of sessions in which visitors who have engaged with Flowbox assets.
Post Engagement Per Engagement = (Post Engagements/Engagements) x 100
Located in the top right corner, this button will allow you to download the following reports in CSV format.
Product Coverage Report
Daily report that includes all of the key account-level KPIs, including the following:
Order value avg
Order size avg
This report shows you how many posts are tagged with each product.
Unique content tag count
Monthly breakdown (CSV format) that includes all of the following data for 2021.