At Flowbox, we believe that data-driven decisions lead to better results. Our Website Analytics dashboard provides valuable insights into how visitors engage with the Flows on your website, helping you track performance across the engagement funnel.
What you can learn
This dashboard helps you analyse visitor behaviour step by step, from initial impressions to deeper interactions:
Impressions – See how many visitors view your Flows.
Post Interaction – Track post clicks on your UGC
CTA Interaction – Measure conversions by monitoring clicks on product links or custom CTAs.
By understanding each stage of the visitor journey, you can identify opportunities to optimise performance and improve engagement.
Please note that the calculations are session-based, during a session, a visitor might interact with multiple assets and we consider a minimum of one interaction per session and we don’t consider multiple clicks.
How to access
Log in to your Flowbox account.
Navigate to Analytics in the left menu.
Click on Overview to access the dashboard.
At the bottom of this page, you’ll find a detailed data table explaining each metric in depth.
KPI definitions
Data | Description | Details |
Unique visitors | Total of unique visitors who have viewed a Flow. |
|
Impressions | Total number of sessions in which a visitor viewed a Flow. Note that a single visitor can generate multiple impressions over time, such as revisiting a previously loaded Flow after 30 minutes of inactivity. |
|
Flow engagements | Flow clicks on load more button, previous / next post or post it self. |
|
Engagement rate | Percentage of clicks on flows (load more button, previous / next post or post it self) out of total impressions. | Flow engagements ( / ) Flow impressions |
Post interaction rate | Percentage of clicks on posts out of total impressions. | Post clicks ( / ) Flow impressions |
Post engagements | Clicks on a Flow post. |
|
CTA interaction rate | Percentage of post engagements with click on CTA (custom or product CTA)s. | CTA clicks ( / ) Flow impressions |
CTA engagements | Clicks on CTAs (custom or product button). | Custom CTA clicks (+) Product CTA clicks |
Download Reports
Located in the top right corner, this button will allow you to download the following reports in CSV format.
Performance Report
Product Coverage Report
Historical Report
Performance Report
Daily report that includes all of the key account-level KPIs, including the following:
Unique visitors
Impressions
Engagements
Engagement rate
Post engagements
Post CTR
CTA Engagements
CTA CTR
Assisted orders
Assisted sales
Checkout CVR
Order value avg
Order size avg
Product Coverage
This report shows you how many posts are tagged with each product.
Product ID
Name
Unique content tag count
Historical Data
Monthly breakdown (CSV format) that includes all of the following data for 2021.
Flow sessions
Post views
CTA clicks
Click-through rate
Engagements
Engagement rate
Conversion rate
Attributed orders
Attributed sales
Data displayed in the Website Analytics is gathered by means of third-party cookies. As such, data values reflected here may be up to 30% lower than their true value due to missing cookies, e.g. opt-outs, cleared cookies, etc.