Website Analytics: Overview

A guide to the Flowbox website analytics - Overview panel

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Written by Davy Laudet
Updated over a week ago

Data is King. And at Flowbox we want to make sure that you have the right data at your fingertips to make decisions.

This dashboard reflects the overall behaviour of Flowbox assets on your website. When a visitor reaches your site and sees your Flows, a permanent, anonymised cookie is created. These cookies are used for tracking the user in their different steps of interaction with Flowbox assets.

Please note that the calculations are session-based, during a session, a visitor might interact with multiple assets and we consider a minimum of one interaction per session and we don’t consider multiple clicks.

Accessing Website Overview analytics

  1. Log in to your Flowbox Account.

  2. Select the ‘Analytics’ menu from the left-hand side.

  3. Click on ‘Overview’.

Dashboard interface

KPI definitions

Name

Description

Unique Active Visitors

The number of unique users who have seen or had any interaction with Flowbox content.

Impression

Number of sessions where the user viewed or clicked on any Flowbox content.

At a minimum, an impression can either be a session where the user loads and views any flow, or visits an already loaded flow again in a new session (after 30 min of inactivity) and interacts with it.

Engagements

Number of sessions where the user clicked on any Flowbox content (Flow or post). Engagements include the following Flow or post clicks :

  • Click 'Load more' on a Flow

  • Click next/previous on a Flow Carousel

  • Open the Flow Gate

  • Next Post in a Carousel Post

  • or a CTA/Product on a Post

Engagement Rate

Percentage of visitors that have clicked on Flowbox assets out of total Impressions.

Engagement Rate = (Engagements/Impressions) x100

Post Engagements

Number of sessions where a user clicked on any post. Post clicks include:

  • Open the Flow Gate.

  • Next Post in a Carousel Post.

  • or a CTA/Product on a Post.

Click-Through Rate

Percentage of post engagements over impressions.

Click-Through Rate = (Post Engagements/Impressions) x 100

CTA Engagements

Number of sessions where the user clicked on any CTA/Product button.

CTA Click-Through Rate

Percentage of sessions in which visitors have interacted with the Flows (both CTA and Product clicks) out of total Impressions.

CTA Click-Through Rate = (CTA Engagements/Impressions) x 100

CTA Engagement per Engagement

Percentage of sessions in which visitors have clicked any CTA or Product button out of sessions in which visitors who have engaged with Flowbox assets.

CTA Engagement per Engagement = (CTA Engagements/Engagements) x 100

Post Engagement Per Engagement

Percentage of sessions in which visitors have clicked any post out of sessions in which visitors who have engaged with Flowbox assets.

Post Engagement Per Engagement = (Post Engagements/Engagements) x 100

Download Reports

Located in the top right corner, this button will allow you to download the following reports in CSV format.

  1. Performance Report

  2. Product Coverage Report

  3. Historical Report

Performance Report

Daily report that includes all of the key account-level KPIs, including the following:

  • Unique visitors

  • Impressions

  • Engagements

  • Engagement rate

  • Post engagements

  • Post CTR

  • CTA Engagements

  • CTA CTR

  • Assisted orders

  • Assisted sales

  • Checkout CVR

  • Order value avg

  • Order size avg

Product Coverage

This report shows you how many posts are tagged with each product.

  • Product ID

  • Name

  • Unique content tag count

Historical Data

Monthly breakdown (CSV format) that includes all of the following data for 2021.

  • Flow sessions

  • Post views

  • CTA clicks

  • Click-through rate

  • Engagements

  • Engagement rate

  • Conversion rate

  • Attributed orders

  • Attributed sales

Data displayed in the Website Analytics is gathered by means of third-party cookies. As such, data values reflected here may be up to 30% lower than their true value due to missing cookies, e.g. opt-outs, cleared cookies, etc.

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