Data is King. And at Flowbox we want to make sure that you have the right data at your fingertips to make decisions.
This dashboard reflects the overall behavior of Flowbox assets on your website. When a visitor reaches your site and sees your Flows, a permanent, anonymized cookie is created. These cookies are used for tracking the user in their different steps of interaction with Flowbox assets.
Please note that the calculations are session-based, during a session, a visitor might interact with multiple assets and we consider a minimum of one interaction per session and we don’t consider multiple clicks.
Note: this is a new release and historic data is only available from 28 October 2021. If you wish to download your previous website data, please contact your Client Success Manager.
Accessing Website Overview analytics
Log in to your Flowbox Account.
Select the ‘Analytics’ menu from the left-hand side.
Click on ‘Overview’.
Dashboard interface
KPI definitions
Name | Description |
Unique Active Visitors | The number of unique visitors who load the Flow(s) during the selected time frame. |
Impression | Visitors who viewed the Flowbox assets on your website. |
Engagements | Visitors who clicked the Flowbox asset (Flow or post). Engagements include the following Flow or post clicks :
|
Engagement Rate | Percentage of visitors that have clicked on Flowbox assets out of total Impression. Engagement Rate = (Engagements/Impression) x100 |
Post Engagements | Visitors who clicked any of the posts. Post clicks include:
|
Click-Through Rate | Percentage of visitors who have clicked any of the Posts out of total Impression. Click-Through Rate = (Post Engagements/Impression) x 100 |
CTA Engagements | Visitors who have clicked any CTA/Product button |
CTA Click-Through Rate | Percentage of visitors who have interacted (both CTA and Product Clicks) with the Flowbox Flows out of total Impression. CTA Click-Through Rate = (CTA Engagements/Impression) x 100 |
CTA Engagement per Engagement | Percentage of visitors that have clicked any CTA or Product button out of visitors who have engaged with Flowbox assets. CTA Engagement per Engagement = (CTA Engagements/Engagements) x 100 |
Post Engagement Per Engagement | Percentage of visitors that have clicked a post out of visitors who have engaged with Flowbox assets. Post Engagement Per Engagement = (Post Engagements/Engagements) x 100 |
Download reports
This will allow you to download the following reports in CSV format.
Performance Report
Product Coverage Report
Historical Report
Performance Report
This will allow you to download a daily report (CSV format) that includes all of the key account-level KPIs, including the following:
Unique visitors
Impressions
Engagements
Engagement rate
Post engagements
Post CTR
CTA Engagements
CTA CTR
Assisted orders
Assisted sales
Checkout CVR
Order value avg
Order size avg
Product Coverage
This will allow you to download the Product Coverage Report, which shows you how many posts are tagged with each product.
Product ID
Name
Unique content tag count
Historical Data
This will allow you to download a monthly breakdown (CSV format) that includes all of the following data for 2021.
Flow sessions
Post views
CTA clicks
Click-through rate
Engagements
Engagement rate
Conversion rate
Attributed orders
Attributed sales
Data displayed in the Website Analytics is gathered by means of third-party cookies. As such, data values reflected here may be up to 30% lower than their true value due to missing cookies, e.g. opt-outs, cleared cookies, etc.