Data is King. And at Flowbox we want to make sure that you have the right data at your fingertips to make decisions.
This dashboard reflects the overall behaviour of Flowbox assets on your website. When a visitor reaches your site and sees your Flows, a permanent, anonymised cookie is created. These cookies are used for tracking the user in their different steps of interaction with Flowbox assets.
Please note that the calculations are session-based, during a session, a visitor might interact with multiple assets and we consider a minimum of one interaction per session and we don’t consider multiple clicks.
Accessing Website Overview analytics
Log in to your Flowbox Account.
Select the ‘Analytics’ menu from the left-hand side.
Click on ‘Overview’.
Dashboard interface
KPI definitions
Name | Description |
Unique Active Visitors | The number of unique users who have seen or had any interaction with Flowbox content. |
Impression | Number of sessions where the user viewed or clicked on any Flowbox content.
At a minimum, an impression can either be a session where the user loads and views any flow, or visits an already loaded flow again in a new session (after 30 min of inactivity) and interacts with it. |
Engagements | Number of sessions where the user clicked on any Flowbox content (Flow or post). Engagements include the following Flow or post clicks :
|
Engagement Rate | Percentage of visitors that have clicked on Flowbox assets out of total Impressions. Engagement Rate = (Engagements/Impressions) x100 |
Post Engagements | Number of sessions where a user clicked on any post. Post clicks include:
|
Click-Through Rate | Percentage of post engagements over impressions. Click-Through Rate = (Post Engagements/Impressions) x 100 |
CTA Engagements | Number of sessions where the user clicked on any CTA/Product button. |
CTA Click-Through Rate | Percentage of sessions in which visitors have interacted with the Flows (both CTA and Product clicks) out of total Impressions. CTA Click-Through Rate = (CTA Engagements/Impressions) x 100 |
CTA Engagement per Engagement | Percentage of sessions in which visitors have clicked any CTA or Product button out of sessions in which visitors who have engaged with Flowbox assets. CTA Engagement per Engagement = (CTA Engagements/Engagements) x 100 |
Post Engagement Per Engagement | Percentage of sessions in which visitors have clicked any post out of sessions in which visitors who have engaged with Flowbox assets. Post Engagement Per Engagement = (Post Engagements/Engagements) x 100 |
Download Reports
Located in the top right corner, this button will allow you to download the following reports in CSV format.
Performance Report
Product Coverage Report
Historical Report
Performance Report
Daily report that includes all of the key account-level KPIs, including the following:
Unique visitors
Impressions
Engagements
Engagement rate
Post engagements
Post CTR
CTA Engagements
CTA CTR
Assisted orders
Assisted sales
Checkout CVR
Order value avg
Order size avg
Product Coverage
This report shows you how many posts are tagged with each product.
Product ID
Name
Unique content tag count
Historical Data
Monthly breakdown (CSV format) that includes all of the following data for 2021.
Flow sessions
Post views
CTA clicks
Click-through rate
Engagements
Engagement rate
Conversion rate
Attributed orders
Attributed sales
Data displayed in the Website Analytics is gathered by means of third-party cookies. As such, data values reflected here may be up to 30% lower than their true value due to missing cookies, e.g. opt-outs, cleared cookies, etc.