The Flows dashboard helps you track and compare the effectiveness of different Flows on your website. By analysing KPIs, you can optimise your strategy and maximise engagement. This dashboard provides insights into:
Impressions – Track how many visitors see each Flow.
Engagement Rate – Measure how users interact with your Flows.
Assisted Orders & Revenue – Understand how Flows contribute to sales and conversions.
By monitoring these metrics, you can fine-tune your Flows to improve engagement and drive more conversions.
How to access
Log in to your Flowbox account.
Navigate to Analytics in the left menu.
Click on Flows to access the dashboard.
At the bottom of this page, you’ll find a detailed data table explaining each metric in depth.
KPI definitions
Data | Description | Details |
Active Flows | The number of active Flows, those currently embedded on your website and is receiving traffic. |
|
Impressions (nbr) | Total number of sessions per Flow.
|
|
Impressions rate ( % ) | Percentage of impressions attributed to a Flow out of total impressions - all flows.
| Flow impressions ( / ) Total impressions |
Flow engagement | Percentage of sessions in which a visitor clicked on the Flow out of total of impressions - all flows. | Flow engagements ( / ) Total engagements |
Status | Active = currently embedded on your website and is receiving traffic. Inactive = not receiving traffic. |
|
Impressions | Total number of sessions in which a visitor viewed a Flow. | Note that a single visitor can generate multiple impressions over time, such as revisiting a previously loaded Flow after 30 minutes of inactivity. |
CTR | Click-Through rate. Percentage of sessions in which a visitor has clicked on any Flow post out of the total impressions. | Flow clicks ( / ) Total impressions |
CVR | Conversion rate. Percentage of sessions that result in a purchase out of the total number of impressions. |
|
Assisted orders | Total Assisted Orders by visitors influenced by this specific Flow. | Flow assisted orders |
Revenue | The value generated directly from the Flow for each product in the order that we can attribute to the Flow. | Flow assisted sales amount |