This dashboard gives a detailed breakdown of your Flowbox Flows on your website.
Accessing Flow Breakdown
Log in to your Flowbox Account.
Select the ‘Analytics’ menu from the left-hand side.
Click on ‘Flows’.
Dashboard interface
Overall stat cards
These company-level Stat Cards give you an overview of your Flows. They provide the possibility for you to compare Flow KPIs to overall company performance.
Read more at https://help.getflowbox.com/en/articles/5771867-website-analytics-overview
Top performers
This graph shows your Top Active Flows with the highest engagement rate.
Note: Active Flow means a Flow that is currently embedded on your website and is receiving traffic.
KPI definitions
Name | Description |
Impression | Visitors who have viewed the Flow. |
Engagements | Visitors who clicked on a Flow or Posts in that Flow. This includes Flow Clicks and Post Clicks:
|
Engagement Rate | Percentage of visitors that have clicked the Flow out of total people who visited that Flow. Engagement Rate = (Engagements/Impression) x 100 |
Post Engagements | Visitors who clicked any of the posts in a Flow:
|
Click-Through Rate | Percentage of visitors who have clicked any of the posts in a Flow out of total people who visited that Flow. Click-Through Rate = (Post Engagements/Impression) x 100 |
CTA Engagements | Visitors who have clicked any CTA/Product button in a Flow. |
CTA Click-Through Rate | Percentage of visitors who have interacted (both CTA and Product Clicks) with a post in a Flow out of those visited that Flow. CTA Click-Through Rate = (CTA Engagements/Impression) x 100 |
Assisted Orders | Sum of completed orders within 24 hours after viewing a post in a Flow with an available, tagged product, or within three days (72 hours) after clicking a post in a Flow with an available, tagged product. For A specific purchase, the user might have interacted with multiple Flows, all of the flows will be counted for that Order. The sum of assisted Orders of flows might be greater than Total Assisted Orders |
(Assisted) Order Share | Share of the Flow from the Total Assisted Orders (Assisted) Order Share = (Flow Assisted Orders/Assisted Orders) x 100 |
Revenue | The value generated directly from the flow, for each line Item in total that we can attribute to the flow. Note that Click always takes Priority Over View and, and for attribution of line items we consider the last clicks, |