This dashboard gives a detailed breakdown of your Flowbox Flows on your website.
Accessing Flow Breakdown
Log in to your Flowbox Account.
Select the ‘Analytics’ menu from the left-hand side.
Click on ‘Flows’.
Overall stat cards
These company-level Stat Cards give you an overview of your Flows. They provide the possibility for you to compare Flow KPIs to overall company performance.
This graph shows your Top Active Flows with the highest engagement rate.
Note: Active Flow means a Flow that is currently embedded on your website and is receiving traffic.
Visitors who have viewed the Flow.
Visitors who clicked on a Flow or Posts in that Flow. This includes Flow Clicks and Post Clicks:
Percentage of visitors that have clicked the Flow out of total people who visited that Flow.
Engagement Rate = (Engagements/Impression) x 100
Visitors who clicked any of the posts in a Flow:
Percentage of visitors who have clicked any of the posts in a Flow out of total people who visited that Flow.
Click-Through Rate = (Post Engagements/Impression) x 100
Visitors who have clicked any CTA/Product button in a Flow.
CTA Click-Through Rate
Percentage of visitors who have interacted (both CTA and Product Clicks) with a post in a Flow out of those who visited that Flow.
CTA Click-Through Rate = (CTA Engagements/Impression) x 100
Sum of completed orders within 24 hours after viewing a post in a Flow with an available, tagged product, or within three days (72 hours) after clicking a post in a Flow with an available, tagged product. For a specific purchase, the user might have interacted with multiple Flows, thus all of the Flows will be counted for that order. The sum of assisted orders of Flows might be greater than total assisted orders.
(Assisted) Order Share
Share of the Flow from the total Assisted Orders.
(Assisted) Order Share = (Flow Assisted Orders/Assisted Orders) x 100
The value generated directly from the Flow, for each line Item in total that we can attribute to the Flow. Note that a click always takes priority over a view, and for attribution of line items we consider the last clicks.