This dashboard gives a detailed breakdown of your Flowbox Flows on your website.

Accessing Flow Breakdown

  1. Log in to your Flowbox Account.

  2. Select the ‘Analytics’ menu from the left-hand side.

  3. Click on ‘Flows’.

Dashboard interface

Overall stat cards

These company-level Stat Cards give you an overview of your Flows. They provide the possibility for you to compare Flow KPIs to overall company performance.

Read more at https://help.getflowbox.com/en/articles/5771867-website-analytics-overview

Top performers

This graph shows your Top Active Flows with the highest engagement rate.

Note: Active Flow means a Flow that is currently embedded on your website and is receiving traffic.

KPI definitions

Name

Description

Impression

Visitors who have viewed the Flow.

Engagements

Visitors who clicked on a Flow or Posts in that Flow. This includes Flow Clicks and Post Clicks:

  • Load more on a Flow

  • Next/previous on a Flow Carousel

  • Open the Gate

  • Next Post in a Carousel Post

  • A CTA/Product on a Post

Engagement Rate

Percentage of visitors that have clicked the Flow out of total people who visited that Flow.

Engagement Rate = (Engagements/Impression) x 100

Post Engagements

Visitors who clicked any of the posts in a Flow:

  • Open the Gate

  • Next Post in a Carousel Post

  • A CTA/Product on a Post

Click-Through Rate

Percentage of visitors who have clicked any of the posts in a Flow out of total people who visited that Flow.

Click-Through Rate = (Post Engagements/Impression) x 100

CTA Engagements

Visitors who have clicked any CTA/Product button in a Flow.

CTA Click-Through Rate

Percentage of visitors who have interacted (both CTA and Product Clicks) with a post in a Flow out of those who visited that Flow.

CTA Click-Through Rate = (CTA Engagements/Impression) x 100

Assisted Orders

Sum of completed orders within 24 hours after viewing a post in a Flow with an available, tagged product, or within three days (72 hours) after clicking a post in a Flow with an available, tagged product. For a specific purchase, the user might have interacted with multiple Flows, thus all of the Flows will be counted for that order. The sum of assisted orders of Flows might be greater than total assisted orders.

(Assisted) Order Share

Share of the Flow from the total Assisted Orders.

(Assisted) Order Share = (Flow Assisted Orders/Assisted Orders) x 100

Revenue

The value generated directly from the Flow, for each line Item in total that we can attribute to the Flow. Note that a click always takes priority over a view, and for attribution of line items we consider the last clicks.

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