Website Analytics: Flows

A guide to the Flowbox website analytics - Flow breakdown

Updated over a week ago

This dashboard gives a detailed breakdown of your Flowbox Flows on your website.

Accessing Flow Breakdown

  1. Log in to your Flowbox Account.

  2. Select the ‘Analytics’ menu from the left-hand side.

  3. Click on ‘Flows’.

Dashboard interface

Overall stat cards

These company-level Stat Cards give you an overview of your Flows. They provide the possibility for you to compare Flow KPIs to overall company performance.

Top performers

This graph shows your Top Active Flows with the highest engagement rate.

Note: Active Flow means a Flow that is currently embedded on your website and is receiving traffic.

KPI definitions

Name

Description

Impressions

Number of sessions where the user viewed or clicked on a Flow.

At a minimum, an impression can either be a session where the user loads and views the flow, or visits the already loaded flow again in a new session (after 30 min inactivity) and interacts with it.

Engagement

Number of sessions in which the user clicked on a Flow. This includes:

  • Load more on a Flow

  • Next/previous on a Flow Carousel

  • Open the Gate

  • Next Post in a Carousel Post

  • A CTA/Product on a Post

Engagement Rate

Percentage of sessions in which a visitor has clicked on the Flow out of total of sessions in which a visitor has seen the Flow.

Engagement Rate = (Engagements/Impressions) x 100

Post Engagements

Number of sessions in which the visitor has clicked on any post in a particular Flow. This includes

  • Open the Flow Gate

  • Next Post in a Carousel Post

  • A CTA/Product on a Post

Click-Through Rate (CTR)

Percentage of sessions in which a visitor has clicked on any of the posts in a Flow out of the total of visitors who have seen that Flow.

Click-Through Rate = (Post Engagements/Impression) x 100

CTA Engagement

Number of sessions in which the visitor has clicked on any Call-To-Action button in a Flow.

CTA Click-Through Rate

Percentage of sessions in which a visitor has interacted (both CTA and Product Clicks) with a post in a Flow out of the number of sessions in which a visitor has seen a Flow.

CTA Click-Through Rate = (CTA Engagements/Impression) x 100

Assisted Orders

Sum of completed orders within 24 hours after viewing a post in a Flow with an available, tagged product, or within three days (72 hours) after clicking a post in a Flow with an available, tagged product. For a specific purchase, the user might have interacted with multiple Flows, thus all of the Flows will be counted for that order. The sum of assisted orders of Flows might be greater than total assisted orders.

(Assisted) Order Share

Share of the Flow from the total Assisted Orders.

(Assisted) Order Share = (Flow Assisted Orders/Assisted Orders) x 100

Revenue

The value generated directly from the Flow for each line Item (product) in the order that we can attribute to the Flow. Note that a click always takes priority over a view, and for attribution of line items we consider the last clicks.

Did this answer your question?