You need to install and implement the Flowbox Checkout Script before you can use the conversion dashboard. If you have installed the Checkout Script and the conversion dashboard is not yet populated with data, please allow more time (minimum 24 hrs) for a larger data set to accumulate.
The Flowbox conversion dashboard highlights visitors' behaviour in terms of conversion KPIs like Average Order Value, Average Order Size, Assisted Orders, Assisted Sales, etc. The assisted orders (checkout conversions) and sales data are recorded if a customer interacted and purchased the exact same product within 24 hours after viewing it or within three days (72 hours) after clicking it. Sessions without view or click on available products are excluded.
Accessing Conversion Dashboard
Log in to your Flowbox Account.
Select the ‘Analytics’ menu from the left-hand side.
Click on ‘Conversion’.
Dashboard interface
IMPORTANT CONSIDERATION
If you are presented with the following error when you access the Conversion panel:
"Purchases are missing products/prices in your primary product catalogue. Therefore, the data collected for Assisted Sales, Order Value, and Uplift is lower than the actual values. Contact your Customer Success Agent to learn how to solve this issue."
This means that you either have missing products or missing prices in your primary product catalog that were purchased by your customers and subsequently being sent to Flowbox by the checkout script. In such scenarios, we are unable to track assisted orders accurately, furthermore, we consider the value of the purchase 0. As a result, the outcome is that all the calculations will be lower than the actual value.
To fix this:
Make sure that all your products are all listed in your primary product catalog, with current and correct prices.
Make sure that the product IDs passed in the checkout script corresponds to the IDs in the primary Catalog in your Flowbox account. Any mismatches will lead to an error.
KPI definitions
Name | Description |
Assisted Orders | An order is considered assisted by Flowbox if the visitor who placed it engaged with Flowbox content connected to the product within 72 hours before the purchase, or was impressed by Flowbox content connected to the product within 24 hours. |
Assisted Sale | Total sales from Flowbox assisted orders, that is the sum of the order value from all assisted orders. Displayed in Euros?
Sale value of Assisted Orders in primary product catalog currency. This value excludes shipping costs. |
Assisted Order Share | Percentage of assisted orders over total orders. 100*(assisted_orders/total_orders) |
Total Orders | Number of total orders. |
AOV (Average Order Value) | Average order value of all Flowbox assisted orders. |
AOS (Average Order Size)
| Average order size of all Flowbox assisted orders |
Checkout Conversion Rate (CVR) | Percentage of conversions over product impressions for a given day. |
View Conversion Rate (CVR) | Percentage of visitors that make a purchase within 24 hours after having a session where they were impressed by Flowbox content connected to an available product. |
Click Conversion Rate (CVR) | Percentage of users that make a purchase within 72 hours after having a session where they engaged with Flowbox content connected to an available product. |
AOV Uplift | How much higher the average order value is for Flowbox assisted orders compared to the average order value of all orders. |
AOS Uplift | How much higher the average order size is for Flowbox assisted orders compared to the average order size of all orders. |
Uplift | How much higher the probability is for a user to convert (i.e. make a purchase) after having engaged with (i.e. clicked) Flowbox content connected to an available product, compared to the probability for a user to convert after having been impressed by (i.e. viewed) Flowbox content connected to an available product. |
New conversion metrics such as AOV & AOS Uplifts are a great way to measure how your Flows are performing on your site and affecting your sales.
The probability KPI is also a great tool, as you can now see how much more likely customers are to buy a product if it is visible and tagged in a Flow. This can help determine which products to tag more, or where to place Flows for more visibility.