Install and implement the Flowbox Checkout Script before accessing the conversion dashboard. If you've installed it but see no data, wait at least 24 hours for it to populate.
Understanding conversion metrics helps you measure the impact of Flowbox on your sales performance. The Conversion dashboard provides key insights into how visitor interactions with Flows influence purchasing behavior. This dashboard will help you better understand:
Orders & Sales – See how engagement with Flows affects the number of orders placed and total revenue.
Order Size & Value – Understand how Flow interactions lead to larger basket sizes (more products per order) and/or higher spending per order.
By analysing these metrics, you can identify opportunities to maximise sales by leveraging Flows and user-generated content (UGC).
How to access
Log in to your Flowbox account.
Navigate to Analytics in the left menu.
Click on Conversion to access the dashboard.
At the bottom of this page, you’ll find a detailed data table explaining each metric in depth.
KPI definitions
Data | Description | Details |
Orders rate | Percentage of orders completed by visitors influenced by Flows out of total orders. | Assisted orders ( / ) Total orders |
Total orders | All orders recorded via check-out script. |
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Assisted orders | An order is considered assisted by Flowbox if the visitor who placed it was previously impacted by any Flow. Meaning, if the visitor:
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Sales rate | Percentage of assisted sales amount out of total sales. The amount is considered assisted if the visitor who placed the order was previously influenced by Flows. In other words, an assisted order. | Assisted sales amount ( / ) Total sales amount |
Total sales | Total sales amount recorded via check-out script. Amount displayed in primary product catalog currency. Shipping costs excluded. |
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Assisted sales | Total assisted sales amount displayed in primary catalog currency. Shipping costs excluded. |
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Order size avg | Average items per order placed by visitors influenced by Flows. |
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Not assisted avg | Average items per order placed by visitors not influenced by Flows. |
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Avg. order size uplift | Order size uplift considering influenced vs not influenced visitors | (Order size avg ( / ) Not assisted avg ) - 1 |
Order value avg | Average amount spent per order by visitors influenced by Flows. |
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Not assisted avg | Average amount spent per order by visitors not impacted by Flows. |
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Avg. order value uplift | Order value uplift considering influenced vs not influenced visitors | (Order size value ( / ) Not assisted avg ) -1 |