Website Analytics: Posts

A guide to the Flowbox website analytics - Post breakdown

Written by Borbala Borocz
Updated over a week ago

The Posts tab in Analytics enables you to track which media out of all your approved content is performing the best.

This will help you identify which images are getting the most traction and interest from your customers. By identifying which posts are performing the best you can make sure you are displaying the most engaging content on your website, in your social media channels and in email campaigns.

Use this feature to help you select the best approved content in order to make sure you are maximising conversion.

Accessing Posts Breakdown

  1. Select the 'Analytics' menu from the left-hand side in your Flowbox Account.

  2. Click on 'Posts'.

Dashboard interface

Explanation of the platform:

  1. Time period: Select the time period for which you want to see the analytics data.

  2. Download report: Download Performance Report, Product Coverage or Historical Data in CSV format.

  3. Impressions: Total number of visitors who viewed the Flowbox assets on your website during the selected time period.

  4. Engagement rate: The percentage of visitors who have clicked Flowbox assets out of total Impression during the selected time period.

  5. CTA CTR: The percentage of visitors that have clicked Flowbox any of the Call-To-Action (CTA) buttons out of total Impression during the selected time period.

  6. Assisted orders: Total number of orders that the visitor interacted (View or Clicked) with at least one post with a tagged product in their shopping card.

  7. Top performing posts: List of the Top Post with highest Engagement Rate.

  8. Detailed view of the list of Top Posts: Here you can see the media type (single image, carousel, video), a link to the original social media post, the username, the name of the Flow where the post is displayed and the date when the post was collected. The list can be sorted by impressions, engagement rate, CTR, CVR, order share and revenue.

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