Some content creators naturally become brand advocates, helping to amplify your reach and drive sales. The Content Creators Analytics dashboard allows you to track the performance of both organic advocates and influencers you collaborate with so you can refine your UGC strategy.
What you can learn
This dashboard helps you with:
Top evangelist – Identify creators who organically align with your brand and generate the most posts, impressions, clicks, orders, and revenue.
Top influencers – Track the performance of “whitelisted” creators across your Flows to measure their impact.
he “Whitelisted users” feature is available for premium users. To activate it, please get in touch with your designated Customer Success Manager (CSM).
How to access
Log in to your Flowbox account.
Navigate to Analytics in the left menu.
Click on Content creators to access the dashboard.
Use the Evangelist or Influencer dropdown at the top of the page to filter results.
At the bottom of this page, you’ll find a detailed data table explaining each metric in depth.
KPI definitions
Data | Description | Detail |
Impressions | Number of impressions from all of the creator`s posts |
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Posts | Number of posts collected by content creator |
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Engagement rate | Percentage of clicks on the post out of total post impressions. | Post clicks ( / ) Post impressions |
CTR | Click-Through rate. Percentage of sessions in which a visitor has clicked on the post out of the post impressions. | Flow clicks ( / ) Total impressions |
CVR | Conversion rate. Percentage of sessions that result in a purchase out of the total number of post impressions. |
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Assisted orders | Assisted Orders attributed to creator. |
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Revenue | The value generated directly from the creator`s post. Creator assisted sales amount. |
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