This guide explains how to send analytics events generated by your Flows and the checkout script implemented on your order complete page to Google Analytics 4 (GA4), helping you understand how users interact with your Flows.
Flows collect data on visitor interactions, and our web analytics feature enables you to send these events directly to your GA4 property for valuable insights to improve your website's performance and user engagement..
Before you can use this feature, please ensure the following:
Enabling the web analytics feature
To enable the feature, follow these steps:
1. Navigate to the settings of the Flow where you want to enable the feature.
2. Look for the 'Web Analytics' option.
3. Enable the integration by toggling on the switch.
Events sent to Google Analytics 4
Once you enable Web Analytics for a Flow, the following events will be automatically tracked and sent to your Google Analytics 4 account:
Events sent by the Flows implemented on your site
when the Flow is visible on a page.
'Load more' button clicked
when the 'Load more' button is clicked (only in Flows with 'Grid' theme)
Carousel navigation button clicked
when the button is clicked on either side that allows the user to view more posts (only in Flows with 'Carousel' theme)
when a post within the Flow is clicked.
Post viewed in the gate
when a clicked post is displayed, allowing the user to view it within the gate.
Gate post navigation button clicked
when navigation buttons are clicked within the gate to navigate between posts.
Media navigation button clicked in the gate
when navigation buttons are clicked in a post with more than one photo or video.
CTA button clicked
when the CTA button is clicked within the Flow.
Events sent by the Flowbox checkout script
when the visitor completes the checkout process on your store.
Accessing events in Google Analytics 4
You can access and further analyze these events within your GA4 account.
In the realtime view:
Under Engagement > Events section: