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Flow design: post section

Customize the pop-up window that opens when someone clicks on a post

Updated over a week ago

The Post section controls how your pop-up (or “post modal”) looks and behaves.

This is the final step of your UGC widget - where visitors can explore the content in detail, see related products, and interact with your brand more deeply.

Access the post section

Go to Flow Settings → Layout → Post in the left-hand menu.

You’ll find two main tabs: Standard and Customize.

Navigation

In the Standard → Navigation tab, choose how visitors move between posts in the modal:

  • Carousel – side arrows appear on both sides of the media

  • Scroll – ideal for mobile, allows vertical scrolling

  • Timing – similar to Instagram Stories; the next post appears automatically after a short delay

  • None – disables navigation entirely

In the Customize tab, you’ll find extra settings depending on your navigation style:

  • Show or hide arrows (Carousel or Scroll)

  • Adjust post display time (Timing)

Display & content

These options define how the post modal is structured and what information appears inside it.

Display styles

  • Minimalistic – subtle text overlay on the media

  • Standout – dedicates a clear space for content next to or below the media

Content types

  • Essential – creator username, post type (video/image), first product name…

  • Social – social media icons, likes, platform logos…

  • Product – product name, price, image…

  • Button – adds a custom CTA button…

Advanced customization (customized tab)

In the Customize tab, refine how your modal looks and feels:

  • Button details – change button text, background color, and border radius

  • Post details – adjust post radius, aspect ratio, and size (fit or fill)

  • Content styling – edit text size, color, and background

…and what specific content you wish to display or hide, depending on your content type:

  • Product: name, price, sale price, sale badge, product status (in stock / out of stock), reviews…

  • Essential: content creator username and likes

  • Social: content creator username, likes, comments, publication date, caption…

  • Button: text size and color, background color, button radius…

Continue improving your Flow with these related guides:

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