In the section in Flowbox’s Social Analytics, you’ll find metrics and insights about your Instagram account. Everything from how you grow in followers and how many you reach, to how much traffic you drive to the website via your profile bio and the demographics of your follower base. You will also find more insights of how followers engage with your content and discover what posts are driving the most engagement. By analyzing these numbers you can make better data-driven decisions to optimize your Instagram strategy. Below is the current data we provide with its explanation.
View your Instagram Analytics
Note: Social analytics has moved!
To access the Analytics menu:
1. Log into Flowbox.
2. Click on the 'Analytics' menu in the left-hand side.
3. Click on Instragram.
Learn more how to connect your social analytics
General
Account picker
Select what Instagram account you want to see the Instagram metrics for.
NOTE: The social account need to be an Instagram Business account and have over 100 followers.
Date range picker
Select what date range you want to base all metrics on in the date range picker. There are five pre-select options; “Last 7 days”, “Last 30 days”, “Last 3 months”, “Last 6 months” and “Last 12 months” and an opportunity to select a custom date range.
NOTE: By default the date range picker will show the last 30 days.
Engagement
Post engagements
Total number of engagements (likes, comments and saves) for all posts published during the selected time frame. Clicks are not included.
Average engagement rate
Engagement rate by reach (ERR) is the most common way to calculate engagement with content. ERR measures the percentage of people who choose to interact with your content after seeing it. ERR should be calculated as average engagement rate to calculate the average rate across multiple posts.
ERR = Total engagements per post / reach per post * 100
Average ERR = Total ERR / Total posts.
In other words: Post 1 (3,5%) + Post 2 (3.6%) / 2 = 3.55%
Average reach per post
Average number of unique user accounts that have viewed your media objects (photo, video, story, album, or IGTV) published during the selected time frame.
Average reach rate per post
Average reach rate of the media objects (photo, video, story, album, or IGTV) published during the selected time frame.
Post impressions
Total number of impressions for all media object’s (photo, video, story, album, or IGTV) published during the selected time frame. Includes also ad activity generated through the API, Facebook ads interfaces, and the Promote feature.
Average engagement rate per media type
Average engagement rate per media type for all posts published during the selected time frame.
The measurement is based on the following media types:
Carousel (multiple image or video)
Image
Video
According to polls, image is still the most popular media type that consumers want to engage with and there is a likelihood that your posts with images will show a higher average engagement rate compared to video and carousels during a selected time frame. However, using a mix of image, video and carousels in your marketing strategy is a good way to create variety and keep your followers engaged with exciting content.
Average engagement rate per post tag
Top 5 average engagement rate per post tag for all posts published during the selected time frame.
These are tags that are added to a post in the Flowbox Flow section and can be used to filter on content or to build custom Flows based on specific tags.
NOTE: We can only measure engagement rate per post tag if the post was published via Flowbox. Posts that have been published via a competing platform will not be included in the calculation.
Post Performance
Publish date
Date and time when the post got published.
Engagement rate
Percentage of total number of engagements (likes, comments and saves) divided by the post’s reach. Clicks are not included.
Engagement rate by reach (ERR) is the most common way to calculate engagement with content. ERR measures the percentage of people who choose to interact with your content after seeing it. ERR should be calculated as average engagement rate to calculate the average rate across multiple posts.
ERR = Total engagements per post / reach per post * 100
Average ERR = Total ERR / Total posts.
In other words: Post 1 (3,5%) + Post 2 (3.6%) / 2 = 3.55%
Likes
Total number of likes for the post. Likes on shares are not included.
Comments
Total number of comments for the post. Replies to comments and comments on shares are not included.
Saves
Total number of unique user accounts that have saved the post.
Impressions
Total number of times the post has been seen.
Reach
Total number of unique user accounts that have viewed the post.
Reach rate
Percentage of unique user accounts that have seen the post divided by number of followers.
Account
NOTE: Except 'Follower growth', we can only collect two years of historic data in the 'Account' tab. The data is a two-year rolling data.
Follower growth
Total number of followers gained or lost each day during the selected time frame.
The 'Follower growth' KPI measures the number of new followers you've gained or lost over a set period of time and compares that to a predetermined target. It's important not only to measure how many new followers you get, but also compare that to your objectives or even your competitors.
Ways to increase your followers growth:
Optimize your Instagram account with the bio and image
Keep a consistent content calendar
Make sure to schedule posts in advance
Use the Calendar heat map to find your optimal posting times
Get partners and brand advocates to post your content
Post content followers want and make sure you follow new trends
Avoid fake followers and build a strong foundation of organic growth
Be communicative with your audience
Find relevant hashtags that convert
Average reach
Average number of unique user accounts per day that have viewed at least one of your media objects (photo, video, story, album, or IGTV) during the selected time frame. Repeat views and views across different media objects of your account are only counted as a single view. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature.
Impressions
Total number of times your media objects (photo, video, story, album, or IGTV)) have been viewed during the selected time frame. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. Does not include profile visits.
Profile visits
Total number of users that have visited your profile during the selected time frame.
Website clicks
Total number of click on the website link in your profile bio during the selected time frame
Story Performance
Instagram stories analytics show the details of your Instagram stories over time using the following metrics:
Impressions: Total number of times the story object has been seen.
Reach: Number of unique accounts that viewed a story.
Replies: Total number of replies (comments) on the story object. Value does not include replies made by users in some regions. These regions include: Europe starting December 1, 2020 and Japan starting April 14, 2021. If the Story was created by a user in one of these regions, returns a value of 0.
Back: Total number of times a story was tapped on to view the previous story.
Forward: Total number of times a story was tapped on to view the next story.
Exited: Number of times someone exited the story object.
Average view/user: Number of views per user ((Reach / Followers) x 100))
Note: “As part of Facebook's ongoing efforts to comply with new privacy rules in Europe, they are making a minor update to the replies metric on Story Instagram Media objects in the Graph API Platform. Due to new privacy rules in Europe, messaging-related Story interactions performed by users in the European Economic Area (EEA) after December 1 will no longer be included in Story replies metric calculations. Specifically: * If the Story was created by a user in the EEA, the replies metric will now return a value of 0. * If the Story was created by a user outside the EEA, the replies metric will return the number of replies but the value will not include replies made by users in the EEA.”
Community
Follower’s online
The Calendar Heat map is based on your account ‘s followers’ rolling average online activity the last 30 days. The peak intervals are showing the hours with the highest followers online activity in descending order.
With the Calendar heat map you can take a look at your follower’s online activity to see peak intervals and to determine what time of the day they’re most likely to engage with your content. With the data from the Calendar heat map, you can schedule posts at the optimal time and be confident that you reach and engage with your followers when they are most active.
Gender and age
The gender and age distribution of your account’s followers. Does not include current day's data.
Community base - Country
The countries of your account’s followers. Does not include current day's data.
Community base - City
The cities of your account’s followers. Does not include current day's data.
Community base - Language
The locales by country codes of your account’s followers. Does not include current day's data.