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How to Use Dynamic Links to Capture Reviews?
How to Use Dynamic Links to Capture Reviews?

Personalize Review Invitations Using Your Preferred Email Servers or Marketing Solutions

Updated over a year ago

Flowbox Dynamic Link enables you to seamlessly send review invitations through your own email servers or preferred marketing solutions such as Mailchimp, Klaviyo, ActiveCampaign, and more.

This feature allows you to generate a unique link that can serve as review invitations for your customers and you can integrate into your call-to-action (CTA) buttons, seamlessly redirecting users to the appropriate Product Review form while automatically populating it with customer data.

Dynamic links can be generated automatically by prefilling placeholders or you can generate them manually when sending one-off links to your customers manually.

To access the Dynamic link in the platform follow the steps.

Login to your Flowbox Account.

Step 1: Click 'Ratings and Reviews'.

Step 2: Click 'Forms' Under Capture.

Step 3: Click 'VIEW'.

Step 4: Choose your Product from Product Dropdown

Step 5: Click 'Copy URL'.

Standard Dynamic Link Template

In order to generate the Dynamic Links manually, and send them as a one-off link, you can use the following Standard Dynamic Link Template.

https://ratings-and-reviews-form.flowbox.reviews?companyId=your-companyId&productId=<PRODUCT_ID>&locale=<LOCALE>

Please be sure to pre-fill in placeholders before you send it to your customers.

Place Holder

Description

Required?

<PRODUCT_ID>

It must be the same ID that is used in the Product Catalog as an identifier. We recommend using gtin as productId.

Yes

<LOCALE>

It must be the same locale that is used in the Product Catalog. It dictates the language and region of the product.

Yes

LOCALE needs to have both a language and a region code to work correctly: e.g. en-EU (language: English - region: Europe) or sv-SE (language: Swedish - region: Sweden). In order to get the correct Product information you need to have the Product feed for that language and a region combination in Flowbox.

Dynamic Link Template for Automation

In addition to the standard parameters for the Dynamic Link, like productId and locale, it is possible to auto-populate customer name, customer email and source.

https://ratings-and-reviews-form.flowbox.reviews?companyId=my-companyId&productId=<PRODUCT_ID>&locale=<LOCALE>&prefill_name=<CUSTOMER_NAME>&prefill_email=<CUSTOMER_EMAIL>&source=<SOURCE>

Please be sure to set up your system to automatically prefill the placeholders.

Place Holder

Description

Required?

<PRODUCT_ID>

It must be the same ID that is used in the Product Catalog as an identifier. We recommend using gtin as productId.

Yes

<LOCALE>

It must be the same locale that is used in the Product Catalog. It dictates the language and region of the product.

Yes

<CUSTOMER_NAME>

The review form will be filled with the customer's name.

No

<CUSTOMER_EMAIL>

The review form will be filled with the customer's Email.

No

<SOURCE>

This value will show where the review is coming from. It can be website or campaign. We suggest you use campaign for manual review collection.

No

Spaces are not allowed in URLs. They should be replaced by the string %20 or a plus sign (+). Make sure spaces in <CUSTOMER_NAME> are replaced accordingly. Javascript function encodeURIComponent() is recommended to be used in order to make sure all spaces and special characters are handled.

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