We strongly recommend sending Rights Requests to your users to ask permission before using their content. We've set up our system to allow you to do this and to easily manage the process.
You can see our step-by-step guide to sending Rights Requests here.
The Rights Request feature is only available for posts collected from Instagram.
Create a template
First, you need to create a Rights Request template.
How to create a template
1. In Flowbox, click on the 'Engage' menu.
2. Select 'My Templates'.
3. Click on 'Create Template'.
4. Select your template type, for example 'Rights Request' and give your template a name, then click on 'Next'.
5. Set a Key Hashtag. The key hashtag is the keyword that we need in order to retrieve the reply from the user (for example #YesCompany). Once Flowbox has found the key hashtag, the status changes from "pending" to "author replied" or "granted".
6. Specify your message/comment. This could be something like "Hi! We love your picture! Can we use it in our marketing? If yes, reply with #keyhashtag." Make sure to include your key hashtag in the message.
7. Optional: Want the post to be automatically approved once the Rights Request has been granted? Switch the 'Auto-Approve' toggle on.
8. Click on 'Save & Close' and you're done!
Send your Rights Requests
The next step is to send the Rights Request. There are two options: either an Automatic Rights Request or a Manual Rights Request.
1. Automatic Rights Request: Posts collected via Mention
Depending on whether the post has been collected via a mention or not, you can send the Rights Request directly in Flowbox without opening the post in Instagram. Otherwise, you will have to send a Manual Rights Request. This is due to Instagram's API.
Note: The mention needs to be in the post's caption, in order for automatic Rights Request to work. If it's only in a comment, then you will need to send a manual Rights Request (described below).
1. In Flowbox, click on the 'Moderate' menu.
2. Click on your Flow, then select the individual post that you want to send a Rights Request to.
3. Click on the hammer icon in the bottom-right corner to open the Rights Request menu.
4. Select the template you want (i.e. Rights Request - English).
5. Click on 'Send' and you're done. 🎊
2. Manual Rights Request: Posts collected via other sources (hashtag, photo tag)
If the post has been collected via a hashtag or photo tag, you will have to send a Manual Rights Request. This is due to Instagram's API.
1. In Flowbox, click on the 'Moderate' menu.
2. Click on your Flow, then select the individual post you want to send a Rights Request to.
3. Click on the hammer icon in the bottom right-hand corner to open the Rights Request menu.
4. You will see the text 'Automatic Rights Request unavailable for this post', which means you will have to send a Manual Rights Request.
5. Click on 'Manual Rights Request' and a new Manual Rights Request menu will open.
7. Select your template.
8. Copy it to the clipboard.
9. Click on 'View post' to view the original post on Instagram.
10. You can now paste your Rights Request as a comment on the original post.
11. Check the 'Auto-Approve' button if you want the post to be automatically approved when the user has answered with the keyhashtag.
12. Click on 'Request Posted' and you're done. 🎊
Post without a username
If the username is not displayed in a post, it has been collected by a hashtag source. When the user replies to your Rights Request, the username will be shown. This is due to Instagram's API regulations.
Understanding Rights Request statuses
Pending 📤 The request has been sent out, awaiting a reply.
Author Replied 📥 The user has answered but they have not replied with the key hashtag.
Granted ✅ The user has replied to the Rights Request with the key hashtag.
Declined 🚫 The post has not been replied to with the keyword within 14 days.
Posts in Flowbox are always displayed in order of 'most recent' unless you have enabled our AI algorithm Flowscore to automatically sort content based on engagement.
As an example - you see 2 posts in your inbox, Post A and Post B.
Post A was originally posted online yesterday.
Post B was shared online in the last hour.
You send Rights Requests to both posts. Assuming both say #Yes, even if Post A replies after Post B, Post B will always show up first in your Flow(s).
In our Rights Request template, we ask you to include an URL. This is where we recommend you to link to your own legal page with terms & conditions that your customers accept whenever they give consent to your request.
Flowbox does not offer a standard template, because ultimately these terms & conditions need to come from your organization, and you are responsible for upholding them.
However, we can share these examples:
Visit Skane 🇬🇧
Nanu Nana 🇩🇪
If you want inspiration on how you can phrase your Rights Request templates, check out #yesCasall, #yesRoyalDesign and #yesFootway directly on Instagram and the posts comment sections to see various examples.