As described in our main article Implementing and embedding a Dynamic Product Flow, Flowbox enables you to automatically match the content displayed on your product pages Flows based on the product’s reference chosen in the script.

For this reason, Dynamic Product Flows are usually the most performing Flows.

The two features detailed in this article will help you to easily increase your product Flow results by multiplying cross-sells and increasing product discovery.

Enable categories

Right after the exact-matching content based on the product id, you can (and should) push the category-matching content in your product Flows. That way, customers can get inspired with content tagged with products from the same category - based on your product feed. How to import a Product Catalog to Flowbox explains how to pick a relevant category attribute.

When enabled, this feature will auto-magically push content in your dynamic product Flows from the same category of product, so that your Flows are always filled with relevant content. Even if you are missing some exact-matching pieces of content, the Flow will always be completed. This way, you can encourage cross-selling and multiply product discovery.

See below examples of clients that have activated this feature:

Fallback Flow

After or instead of the category-based content, you can pick a Flow from your Flowbox account to be used as a fallback Flow. This means that this Flow will appear within every dynamic product Flow, right after the exact-matching content OR right after the category-matching content (if enabled).

This fallback Flow can be any of the Flows you have created in your account. Our recommendation is to either pick your homepage Flow - as it should display the best quality content - or, a dedicated Flow with content serving your fallback purpose.

For instance, you can push a custom post in your fallback Flow and engage with your customers to post more content using your # and @.

See the example of Junkyard below:

And Petsplace with not more than 4 custom posts in their fallback Flow:

Additional resources

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