After activating a source to your Flow, it will immediately start collecting content.
To view this content, log in to Flowbox, click on 'Visual Marketing' in the left side menu (1), then 'Flows' (2), and click on the Flow that you wish to moderate (3).
You will now end up in the Inbox of that specific Flow, where you can pick out the best content.
We recommend collecting and moderating your content only in your Masterflow, using it as an inbox. This will help you centralise your posts, manage manual distribution, assign products, and add tags. Additionally, it allows for seamless organisation of your sources without worrying about reaching source limitations.
How to moderate
The collected posts can be moderated in these four consecutive steps:
Ask for Rights Request or Reject post
Initially, determine whether the collected posts in the inbox are relevant. If not, you can reject them directly.
If you plan to use them on your channels, ensure you have the right to do so. If the posts are from your own sources, whitelisted users, or if you’ve already acquired rights outside of Flowbox, you can skip this step. For content collected from Instagram without any existing rights, you can request rights via post comment or direct message.
Assign products
Assigning products to posts makes all your Flows more shoppable. This feature allows you to guide users from any page to your Product Detail Page (PDP), where you can display all approved posts featuring the associated product.
Add tags
Adding tags to posts makes your Dynamic Tag Flows more tailored. This feature allows you to display approved posts per category, creator, etc. to target your content along your website or through filter buttons.
Manually distribute
Distributing posts manually provides precise control over the display of your Static Flows. This feature enables you to present approved posts specifically selected to highlight the most relevant content on dedicated pages.
Approve post
Once you’ve completed the preceding steps and obtained rights from the post creators, you can approve the post. This action ensures it will be displayed across all linked Flows, from manually distributed Static Flows to dynamically retrieved Dynamic Flows.Edit Caption (optional)
Editing the caption lets you tailor the content of your Flow. You can modify details (e.g., removing mentions of other brands) or rewrite the caption to align with your brand’s tone of voice, ensuring consistency across all your Flows.
We suggest you approve the posts only once you receive the Rights agreement or use the ”auto-approve” feature to approve the content automatically when the post creator agrees to your request. An approved post will always be displayed on your Flow, regardless of its status (declined, pending, etc.).
How to approve and reject content
When viewing the ‘Inbox’ tab, you will find all collected posts that have not been rejected or approved yet.
Approve: Click on the green thumbs-up icon (1) to approve a post.
It will move to the ‘Approved’ tab and will be displayed on all linked Flows; based on your moderation, such as assigning products, adding tags, and distributing to Static Flows.Reject: Click on the red thumbs-down icon (2) to reject a post. It will move to the ‘Rejected’ tab and will not be displayed on any Flow.
The content remains in your ‘Inbox’ tab for 30 days to allow sufficient time for moderation.
Rejected posts are stored for 14 days and are then permanently deleted to comply with GDPR regulations. An approved post is stored in Flowbox as long as it is distributed in an active Flow.
Please note that Embed Flows return cached responses that are updated on intervals of 2 hours. Any changes made during the moderation process (i.e.: approving content) may require up to 2 hours to be reflected in both the flow preview and any active implementations.
Pre-approve posts
You can have the option to 'pre-approve' posts before the final decision to approve them publicly on your website.
To learn more about this option, please check our guide on pre-approval moderation.
Bulk approve/reject
To approve or reject several posts at once, simply click on the checkbox next to each post. A purple bar will appear at the bottom of your screen, enabling you to approve or reject all selected posts simultaneously.
Edit caption
You can review and personalise the caption for each post to ensure content alignment across your channels.
Click on a post to open the popup box.
Click on ´Edit´.
Edit the post caption.
Click on ´Save´.
Note: Once the edited caption is saved, you can restore the previous one by clicking on ´Restore´.
Manually distribute posts
You can manually distribute posts to your Static Flows and decide where to display them on your website.
To do this:
Click on a post to open the popup box.
Select the ‘Manual distribution’ tab.
Search your Flows by name.
Click the ‘+’ icon to distribute the post to your desired Flows.
The post will now be distributed to your selected Flows and displayed on them once approved.
Remove post from Flows
Remove a single Flow
To remove a post from one Flow, click on the "trash" icon next to the flow name. The post will no longer be visible on your Static Flows shortly after removal.
Remove all Flows
To permanently remove a post from all Flows, click on the ´Remove All´ button. Once removed, the post will no longer appear on any of your flows.
Important: Removing a post from all Flows is irreversible. To keep a copy, we recommend always having your posts distributed to your Masterflow.
Bulk distribution
To manually distribute several posts at once, simply click on the checkbox next to each post. A purple bar will appear at the bottom of your screen, enabling you to choose the Static Flows where you want the posts to be distributed.