Incorporating user generated content (UGC) into your Christmas marketing is a simple and cost-effective holiday strategy. Learn how these top brands do it:
Why you should include user generated content in your Christmas Campaigns:
By featuring authentic customer content alongside seasonal promotions across web, email, and social media, you can create engaging festive campaigns that resonate with your audience throughout the holiday season.
Markslöjd Christmas Lights Campaign: Inspire Customers
Markslöjd created an engaging campaign showcasing creative lighting installations and customer styling ideas. By featuring real-world applications of their products in festive home settings, they successfully inspired customers while highlighting their diverse range of Christmas lighting solutions.
Intratuin Christmas Flows: Christmas Community Page
Intratuin have created a special Community Christmas Flows page on their website which encourages customers to share their own images using Intratuin products to be featured on the website. This helps them to boost their engagement and create excitement around the brand during the festive season.
Vertbaudet Advent Calendar: Grow Your Online Community
Vertbaudet Germany implemented an advent calendar Flow featuring daily exclusive discounts ranging from 20-40%. Each calendar door revealed a shoppable product link with a one-day-only offer. This time-sensitive approach drove significant website traffic and increased conversions during the holiday season.
Visit Blekinge Advent Calendar: Boost engagement
Visit Blekinge leveraged the Flowbox platform to create an engaging advent calendar featuring daily content about regional activities, gifts, and culinary experiences. This strategic approach effectively drove website engagement while showcasing the province's diverse offerings throughout the holiday season.
How to create an advent calendar with Flowbox:
Here is how to do it step by step:
Select 24 personalized or authentic images for the 24 days of surprise that you want to offer to your audience in this Christmas campaign.
Visualize your stunning calendar with Flowbox’s custom CSS set-up and styling. In your Flow settings:
Make sure that you choose Grid view under Theme.
Customize your banner.
Choose your color theme to match your calendar with your brand color(s) by using customized CSS. If you want to change the background color, add this CSS code in tab CSS:
.bzfy-feed {
background-color: #f19f7f;
padding: 20px 0px 20px 0px
}
Change '#f19f7f' to the color code that you want. In this example, it's light orange.
4. Make every surprise in your calendar shoppable by tagging the products and adding Call to action buttons.