The Evangelist tab in Analytics enables you to track which Instagram profiles are creating the best content for your brand.
Use this feature to discover your most loyal and engaged customers. You can also see how well their content performs and evaluate whether there is an opportunity to build upon this existing relationship.
Accessing Evangelists Breakdown
Select the 'Analytics' menu from the left-hand side in your Flowbox Account.
Click on 'Evangelist'.
Dashboard interface
Explanation of the platform:
Time period: Select the time period for which you want to see the analytics data.
Download report: Download Performance Report, Product Coverage or Historical Data in CSV format.
Top Evangelist: List of the Evangelist with highest Impressions (numbers of visitors who visited the post in a Flow)
Detailed view of the list of Top Evangelist: Here you can see the details of the Evangelist profile, a link to the original social media profile and the number of posts collected from that user. The list can be sorted by impressions, engagement rate, conversions and revenue:
Impressions - the number of times a photo has been displayed in one of our Flows.
Engagement rate - the percentage of unique visitors who have clicked on the photo after being displayed.
Conversions - the number of times a unique visitor ended up buying the assigned product after clicking on the photo.
Revenue - sales attributed to the photo.
The difference between the list of Top Evangelists and Top Influencers is that the Influencers page will only display the accounts that have been added to the whitelisted users.