Email Assets are a set of dynamic images and links that enable you to create more authentic emails that incorporate the freshest user generated content (UGC) you have collected and moderated in Flowbox.

Note: Email Assets is offered as an add-on service. If you want to activate this feature, please contact your CSM to discuss your plan.

To create a new email asset go to the Visual Marketing tab in Flowbox and under ‘Distribution’ you will find the new Email Assets page.

Then click on 'New Asset' in the header or 'Create Asset' in the middle of the page if this is your first Email Asset.

Once you are in the email asset setup window you will first have to select the asset type.

You can set up a dynamic product asset or a Dynamic asset. Read on for more information about both types.

A dynamic product asset gives you the possibility to dynamically add product-specific UGC to different emails such as abandoned cart, order confirmation, shop the look etc.

A dynamic product asset is made up of one or more images with each image being represented by two links:

Let’s create a dynamic product asset.

Give your email asset a name and select a catalog depending on what market you are targeting then click 'next'.

Pro tip: Come up with a structured naming convention for your email assets so you can easily navigate through them once you start working with more.

These are the main settings of your email asset so let’s go through each one-by-one:

Choose how many images you want to include in this Email asset.

Choose a Flow to be used as a source for fallback images when there are not product specific ones available.

Insert a fallback link. By default, fallback images will link to the first product tagged on them, but if there are no products tagged then this link will be used instead. You can also choose to use this link for all fallback images, even if they have tagged products, by toggling on 'Use only the fallback link for all fallback images'.

Choose between including the newest images or the ones with the highest Flowscore.

Customize your email asset by excluding the content you don’t need. You can choose how old the images can be, exclude images that don’t have products added, as well as exclude images that have out-of-stock products.

Choose if you want your email asset to include images with additional products in them, besides the main product. This is how the different options work:

Once you have chosen all your settings click 'next'.

Add the dynamic variable for your product identifier. You can get this for your ESP (see below for an example from Klaviyo). If you don’t know it now you can skip this step and add the variable to the links manually in your ESP.

You can also choose to enable tracking via UTM parameters.

When you are done with this step click 'Generate asset'.

Your email asset is created, all you have to do now is copy the links into your email template.

A dynamic asset allows you to fetch UGC in your emails based on different criteria.

A dynamic asset is made up of one or more images with each image being represented by two links:

A dynamic asset can also be created in the form of an HTML block. Note that this is a legacy feature meant to support our previous email offering.

Let’s start by creating a new email asset. Begin by selecting 'dynamic asset' and clicking 'next'.

Give your email asset a name, select a catalog depending on what market you are targeting, pick a format and then click 'next'.

Note: Since HTML is a legacy solution, we strongly recommend using the links format as it gives you more flexibility to design the look and feel of the asset inside your email templates.

Pro tip: Come up with a structured naming convention for your email assets so you can easily navigate through them once you start working with more.

These are the main settings of your email asset, so let's go through them one by one.

Choose between fetching content by tags, product or Flow.

Insert the tags you want to use and select whether you want to fetch images with any of the tags or with all of the tags. Choosing any tag will fetch images that are tagged with at least one of the tags you inserted while choosing all tags will fetch images that are tagged with all the tags you inserted.

Select a product from your catalog and the asset will fetch content tagged with that product.

Select one of your existing Flows and the asset will fetch its content.

Choose how many images you want to include in this Email asset.

Choose where you want your images to link:

Choose between including the newest images or the ones with the highest Flowscore. Note: When fetching by tags, the newest images will be determined by the tagging date instead of the publish date.

Customize your email asset by excluding the content you don’t need. You can choose how old the images can be, exclude images that don’t have products added, as well as exclude images that have out-of-stock products.

If you chose the HTML format for the email asset you have access to some basic design settings. Note: if you need more flexibility in terms of design we recommend choosing the links format and designing your asset directly in your ESP.

Choose if you want to enable tracking via UTM parameters.

Once your email asset is created, all you have to do now is copy the links into your email template.

If you created the email asset in HTML format you have to copy the code block to your email template.

Once your email asset is created in Flowbox, you can now log into your email service provider and input the links.

If your ESP is Klaviyo or Voyado, you can check the following specific guides below:

You'll need to open and edit your email draft and find the product ID or SKU among all available variables. Make sure to cross-reference this to your product catalog so that you are picking the correct ID.

Once you have the identifier you can add it to the ‘ESP’ section in Flowbox. You will only need to find and add this information once.

You now have two options on how to add your Flowbox asset content into your abandoned cart template.

To add a placeholder image block, you'll need to copy the Image Source URLs and add them into your email template, making sure they include the identifier information:

The same applies to the Product Link URLs, should you want to add links to the products featured in the images.

Once your template is set up, you can preview and select different events to preview your email and Flowbox Email Assets.

We also strongly recommend testing your abandoned cart email in your ESP.

Flowbox Email Assets work well in abandoned cart emails, but can also be used to enrich other campaigns including abandoned browse, order confirmation, complete the look, etc.