What are Flowbox Email Assets?

Email Assets are a set of dynamic images and links that enable you to create more authentic emails that incorporate the freshest user generated content (UGC) you have collected and moderated in Flowbox.

Note: Email Assets is offered as an add-on service. If you want to activate this feature, please contact your CSM to discuss your plan.

How to create an Email Asset in Flowbox

To create a new email asset go to the Visual Marketing tab in Flowbox and under ‘Distribution’ you will find the new Email Assets page.

Then click on 'New Asset' in the header or 'Create Asset' in the middle of the page if this is your first Email Asset.

Once you are in the email asset setup window you will first have to select the asset type.

You can set up a dynamic product asset or a Dynamic asset. Read on for more information about both types.

Dynamic product asset

A dynamic product asset gives you the possibility to dynamically add product-specific UGC to different emails such as abandoned cart, order confirmation, shop the look etc.

A dynamic product asset is made up of one or more images with each image being represented by two links:

  • Image source: a dynamic link that will display the image.

  • Product link: the link that we redirect to when someone clicks on an image.

Let’s create a dynamic product asset.

General settings

Give your email asset a name and select a catalog depending on what market you are targeting then click 'next'.

Pro tip: Come up with a structured naming convention for your email assets so you can easily navigate through them once you start working with more.

Content settings

These are the main settings of your email asset so let’s go through each one-by-one:

Images

Choose how many images you want to include in this Email asset.

Fallback Flow

Choose a Flow to be used as a source for fallback images when there are not product specific ones available.

Fallback link

Insert a fallback link. By default, fallback images will link to the first product tagged on them, but if there are no products tagged then this link will be used instead. You can also choose to use this link for all fallback images, even if they have tagged products, by toggling on 'Use only the fallback link for all fallback images'.

Sorting

Choose between including the newest images or the ones with the highest Flowscore.

Exclude content

Customize your email asset by excluding the content you don’t need. You can choose how old the images can be, exclude images that don’t have products added, as well as exclude images that have out-of-stock products.

Additional products

Choose if you want your email asset to include images with additional products in them, besides the main product. This is how the different options work:

  • No Additional Products: Your email asset will include images that only show the product that is requested. Choose this option if you are creating an email asset for an email that is focused on a certain product, like an abandoned cart.

  • All Available Products: Your email asset will include any images as long as they contain the requested product. Choose this option if you are creating an email asset for an email like ‘shop the look’, ‘others have also bought’ etc.

  • At least 1, 2, 3, 4 or 5: Your email asset will include images that contain the requested product and at least 1, 2, 3, 4 or 5 more products.

Once you have chosen all your settings click 'next'.

Advanced settings

Add the dynamic variable for your product identifier. You can get this for your ESP (see below for an example from Klaviyo). If you don’t know it now you can skip this step and add the variable to the links manually in your ESP.

You can also choose to enable tracking via UTM parameters.

When you are done with this step click 'Generate asset'.

Embed

Your email asset is created, all you have to do now is copy the links into your email template.


Dynamic asset

A dynamic asset allows you to fetch UGC in your emails based on different criteria.

A dynamic asset is made up of one or more images with each image being represented by two links:

  • Image source: a dynamic link that will display the image.

  • Product link: the link that we redirect to when someone clicks on an image.

A dynamic asset can also be created in the form of an HTML block. Note that this is a legacy feature meant to support our previous email offering.

Let’s start by creating a new email asset. Begin by selecting 'dynamic asset' and clicking 'next'.

General settings

Give your email asset a name, select a catalog depending on what market you are targeting, pick a format and then click 'next'.

Note: Since HTML is a legacy solution, we strongly recommend using the links format as it gives you more flexibility to design the look and feel of the asset inside your email templates.

Pro tip: Come up with a structured naming convention for your email assets so you can easily navigate through them once you start working with more.

Content settings

These are the main settings of your email asset, so let's go through them one by one.

Content fetching

Choose between fetching content by tags, product or Flow.

Fetching by tags

Insert the tags you want to use and select whether you want to fetch images with any of the tags or with all of the tags. Choosing any tag will fetch images that are tagged with at least one of the tags you inserted while choosing all tags will fetch images that are tagged with all the tags you inserted.

Fetching by product

Select a product from your catalog and the asset will fetch content tagged with that product.

Fetching by Flow

Select one of your existing Flows and the asset will fetch its content.

Images

Choose how many images you want to include in this Email asset.

Link settings

Choose where you want your images to link:

  • First product: will link to the first product tagged on the image.

  • Custom CTA: will use the custom CTA that you have set up on each image.

  • Custom link: will let you insert a custom link that will be used on all images.

Sorting

Choose between including the newest images or the ones with the highest Flowscore. Note: When fetching by tags, the newest images will be determined by the tagging date instead of the publish date.

Exclude content

Customize your email asset by excluding the content you don’t need. You can choose how old the images can be, exclude images that don’t have products added, as well as exclude images that have out-of-stock products.

Styling

If you chose the HTML format for the email asset you have access to some basic design settings. Note: if you need more flexibility in terms of design we recommend choosing the links format and designing your asset directly in your ESP.

Advanced settings

Choose if you want to enable tracking via UTM parameters.

Embed

Once your email asset is created, all you have to do now is copy the links into your email template.

If you created the email asset in HTML format you have to copy the code block to your email template.


Embedding the email assets in your ESP

Once your email asset is created in Flowbox, you can now log into your email service provider and input the links. In this example, we’ll be showing you how to embed your assets in an Abandoned Cart email in Klaviyo.

When you log in to Klaviyo, you first need to go into an existing template or go to create a new automation flow, in this case, an abandoned cart sequence. You’ll want to select your trigger, a waiting period, and then your email draft.

Find your ESP identifier

Next, open up to edit your email draft. Click to preview your scenario and select a recent abandoned cart event.

Click on your scenario to see detailed event variables. You want to find the product ID or SKU, and make sure to cross-reference this to your product catalog so that you are picking the correct ID.

Read more about event variables in Klaviyo here.

Once you have the identifier you can add this to the ‘ESP’ section in Flowbox. You will only need to find and add this information once.

You now have two options on how to add your Flowbox asset content into your abandoned cart template.

Placeholder image block

1. To add a placeholder image block, simply click the ‘Blocks’ menu and select and drag ‘Image’ to your email template.

2. Click on ‘Import from URL’.

3. Select ‘Placeholder’. (Note this will not display any content in your email template until you open up a preview mode).

4. Then add your image URL from Flowbox, and make sure it includes the identifier information.

5. Click ‘save’ and then add your Email Asset link in the ‘image settings’ on the right hand side.

6. You can now repeat the same steps for your other Email Assets, and drag and drop more placeholder images in your email template.

Text block

1. To add a text image block, simply click the ‘Blocks’ menu and select and drag ‘Text’ to your email template.

2. Click on ‘Image’ to add an image to this text block. Unlike the placeholder option, if you add your assets in a text block this way, they will be filled with fallback content so that you can see how it will look.

3. Add the image link and the product link, and then click on ‘OK’.

4. You can now repeat the same steps for your other Email Assets, and either add them to the same text block or add new ones.

5. And remember, you can always click on ‘Source’ for your text block and directly edit the HTML code for custom styling if you wish.

Preview and test

Once your template is set up, you can preview and select different events to preview your email and Flowbox Email Assets.

We also strongly recommend testing your abandoned cart email in your ESP. If you are using Klaviyo, then you can find the instructions here.

Flowbox Email Assets work well in abandoned cart emails, but can also be used to enrich other campaigns including abandoned browse, order confirmation, complete the look, etc.

Further reading

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