You might have an idea of how you are going to work with Flowbox, but it's always good to look outside of your comfort zone to grow new amazing ideas. There are lots of ways our Static Flow, Dynamic Product Flow and Dynamic Tag Flow can make your brands shine and stand out.
In this article, we’ll put together a buffet of inspirational ideas from our other customers to help you figure out the best practices which make the most sense for your business. Remember to have a look at these examples from both desktop and mobile.
Product page: Show user generated content on your product page using a Dynamic Product Flow - this works as a strong social proof as well as inspires people to creatively experience the products their own way and share it. We have some great examples here from interior brand CASA and sports retailer Rocket Paddle. 📍
Category pages: Make it easier for customers to explore your fascinating products and make better decisions through authentic content on category pages with Dynamic Tag Flow like Bergans of Norway and Brugman. 👀
Inspiration and #Community page: Featuring your customers on a community page with Dynamic Tag Flow like BikBok and Furniturebox is a great way to increase time spent on site, engage with your customers and build a loyal community. ⌛
Email marketing: Enrich your newsletters with UGC like Elodie Details are doing or unlock the power of order confirmation email using Static Flow like Goossens did - inspire your customers, build your community and drive traffic to the website at the same time.
Instagram feed: Reposting content from your customers on your own channels is often the key to lift your engagement rate and build your community. Aargau Tourismus is a great example of this. 🌟
Instagram Stories: What do you do when you have too much UGC and don't want to spam your followers in the news feed? You create a concept on Instagram Stories 100% based on user generated content, as Royal Design or MintiShop have done with their permanent highlight stories. This saves time for the Social Media Manager, gives your followers more inspiration, builds your community and drives traffic to your website. Win-win! 🎉
Use your own content: Display your own branded content in your Flows and easily inspire your customers with exclusive content. Check out how Jules and Vertbaudet are mastering our create post function!
Let your ambassadors shine: They have a strong impact on your customers’ purchase decisions. Showcase their favorite products and increase conversion rate through dedicated “Influencer Top Picks” Flows. See how Protein Bolaget and Rapala are doing it.
After reading this, we bet that you are more excited than ever to create your own Flows. Let's get you a little bit closer to that step by explaining how to create a Flow!