You might have an idea on how you are going to work with Flowbox. But it always good to look outside of your comfort zone to grow new amazing ideas. Therefore, we've put together a buffet of inspiration with best practices from our other customers. Remember to have a look at these links from both desktop and mobile. Also, take a look at this document that contains a lot of different design alternatives among other things.

On website

Shop Instagram - Mirror your Instagram on your website and monetize by reducing the distance from discovery to purchase for your audience like NA-KD and iDeal of Sweden do.

Inspiration and #Community page - Increase time spent on site by 90% and repeat visits by 20% through featuring your customers on a community page like Scotch & Soda and Syster P do. ⌛

Home page - Welcome new customers with authentic and inspirational content with a flow on your home page - and decrease bounce rate by 53% like Zebra Fashion and Depot Online.

Product page - Show user-generated content on your product page - works as social proof and also as inspiration for other customers how they can use the product. Expect an increase of 10-30% in conversion like Stutterheim and Bubbleroom did.

Category pages - Increase product discovery and help customers make better decisions through authentic content on category pages like IKEA and Furniturebox. 👀

Other surfaces

E-mail marketing – Enrich your newsletters with UGC like Elodie Details are doing - inspire your customers, build your community and drive traffic to the website at the same time.

Instagram feed – Reposting content from your customers is often the key to lift your engagement rate and build your community. iDeal of Sweden is an exceptional example of this. 🌟

Instagram Stories – What do you do when you have too much UGC and don't want to spam your followers in the news feed? You create a concept on Instagram Stories 100% based on User Generated Content - as Royal Design has done. Saves time for the Social Media Manager, gives your followers more inspiration, build your community even more and drive traffic to website. Win-win! 🎉

After reading this, we bet that you are more excited than ever to create your own flows. Let's get a little bit closer to that step by educating yourself within the platform. 🤓

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