Introduction to UGC DPA
Our UGC DPA feature allows you to generate an XML feed filled with product-specific user generated content (UGC) instead of white background product images – ready to be utilized in your dynamic product ads on Facebook family apps, Criteo and Smartly.io.
It may sound complicated, but it's super simple – here's how it works. 🤓
Gather content from social media channels into Flowbox. Send requests and gain rights to use your customers’ content across ads and tag the content with products.
Select your existing product feed that you want to modify, apply your desired rules and settings and let Flowbox generate a feed filled with user generated content accordingly.
Note: The product feed can be as large or specific as you want - we just look for a match on the chosen product ID/identifier!
Import the new feed into Facebook Commerce Manager and launch your campaign.
Ready to generate your first feed? Read the information below. 👇🏼
Step by step guide
Follow these steps to create a feed filled with UGC
Log into Flowbox and click on the 'Distribution' menu and click on the 'UGC DPA' tab.
Click on 'Generate Catalog' and follow the instructions.
Type an appropriate name for the catalog (e.g. FB Retargeting Sweden), select the channel where this feed will be used, and insert your original RSS XML/CSV feed you want modified. NOTE: You can only add one catalog at a time, so if you have multiple catalogs for different markets, you will need to repeat these steps.
Apply the desired settings, according to your wishes and click on 'Next'.
Wait a few minutes for the feed to be generated, copy and paste the link, go to Facebook Commerce Manager and import it.
Launch your campaign. 🚀
Remember, you can create more UGC DPA catalogs for different types of campaigns, i.e., prospecting/retargeting and/or region-specific catalogs.
Default and optional settings
Curious to know a bit more about all the possibilities in terms of default and optional settings? Take a look at this article.
There is no magic percentage of product coverage needed for UGC DPA to work optimally. It is highly individual to industry, product, and campaign requirements. Generated UGC DPA catalogs only replace product images with UGC if they have been tagged with the product, and thus, can be implemented as soon as you have some UGC images tagged.
Pro tip: you can check your overall product coverage in Insights: Commerce and see a UGC DPA specific product coverage on a catalog level.